La mesure des podcasts en septembre 2025
Médiamétrie's podcast measurement is evolving. It is based on a new methodology and is now named EAR > Podcast. This press release presents the initial results from the new system. The data used by EAR > Podcast comes from podcast logs provided by the publisher or its hosts. In this context, Médiamétrie has sealed a strategic partnership with ACPM, which collects, analyzes, and checks these logs. This technical infrastructure allows the harmonization of calculation rules and the application of filters that comply with international standards defined by the IAB Tech Lab, thus allowing the results published by Médiamétrie to be compared with those published by other organizations. Given the methodological changes, the results are not comparable with the previous eStat podcast measurement |
In September 2025, more than 177 million French podcasts were played or downloaded around the world.
In France alone, 143 million French podcasts were listened to or downloaded during the same month.
| The EAR > Podcast measurement counts the number of podcast listens and downloads by its subscribers within the scope of the measurement(1). The content measured is replay podcasts (previously broadcast programs) and/or native podcasts(2). |
(1) See measurement methodology at the end of this press release.
(2) Native podcasts are original audio content not broadcast on air and produced by radio stations or other publishers
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