Internet Usage Observatory (I.U.O)

The benchmark survey of the population of internet users in France

How many internet users are there in France? Who are they ? Where do they connect to the internet and how often?

The Internet Usage Observatory studies internet users and non-users in tandem so as to compare them across a wide range of analytical criteria.

The Internet Usage Observatory provides monthly benchmark indicators

  • Study the size and profile of the population of internet users and non-users in France
  • Determine the criteria for accessing the internet: access locations, home connection type, etc.
  • Measure the major uses of the internet: online video, instant messaging, music streaming, online games, etc.

The Internet Usage Observatory (O.U.I.) serves as a framework for the Mediametrie//NetRatings panel.

This survey is conducted by phone each month with 1,000 individuals aged 11 years and over, including 13% who use mobiles exclusively. The field survey is carried out 11 months of the year

Monthly assessment of key indicators (dashboards and PowerPoint summary).

Quarterly results published on an online interface.

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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