Médiamétrie is launching MyTREND-e, an analysis of internet trends and market evolution dynamics
With MyTREND-e, Médiamétrie offers a monthly analysis of internet trends and identifies evolutionary dynamics.
MyTREND-e identifies new sites and new applications, the most significant changes in audience, the recurrence of visits to brands, the affinity rate between the actors or even audience complementarities.
The MyTREND-e analyses are produced monthly in the form of dashboards and in a differentiated and personalised way for each subscriber customer.
With MyTREND-e, Médiamétrie provides publishers, agencies, consultants, advertisers, distributors and public authorities with an in-depth view of a site's audiences and those of its competitors, by identifying weak signals and strong signals that can accelerate the deployment of their strategies.
MyTREND-e offers a unique view thanks to a specific processing of audiences from the Total Internet Audience measurement, the benchmark measurement for the French market based on the actual browsing of 25,000 panellists on internet screens (computer, mobile, tablet).
"Médiamétrie has a privileged vantage point to detect trends thanks to the continuous analysis of the browsing patterns of 25,000 panellists. The MyTREND-e solution accelerates strategic decision-making for our customers with a detailed analysis of consumption trends."
Bertrand Krug, Médiamétrie’s Digital & Press Director
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