Médiamétrie is launching MyTREND-e, an analysis of internet trends and market evolution dynamics

Press release
Médiamétrie deciphers for its customers the ever increasing use of digital technology in France and detects the trends in terms of uses in order to guide brand marketing strategies
Image
my trend-e

With MyTREND-e, Médiamétrie offers a monthly analysis of internet trends and identifies evolutionary dynamics.

MyTREND-e identifies new sites and new applications, the most significant changes in audience, the recurrence of visits to brands, the affinity rate between the actors or even audience complementarities.

The MyTREND-e analyses are produced monthly in the form of dashboards and in a differentiated and personalised way for each subscriber customer.

With MyTREND-e, Médiamétrie provides publishers, agencies, consultants, advertisers, distributors and public authorities with an in-depth view of a site's audiences and those of its competitors, by identifying weak signals and strong signals that can accelerate the deployment of their strategies.

MyTREND-e offers a unique view thanks to a specific processing of audiences from the Total Internet Audience measurement, the benchmark measurement for the French market based on the actual browsing of 25,000 panellists on internet screens (computer, mobile, tablet).

"Médiamétrie has a privileged vantage point to detect trends thanks to the continuous analysis of the browsing patterns of 25,000 panellists. The MyTREND-e solution accelerates strategic decision-making for our customers with a detailed analysis of consumption trends." Bertrand Krug, Médiamétrie’s Digital & Press Director

Please click on the icon to download the comprehensive press release.

Téléchargement(s)

Download

Solutions associées

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

More
×
Dictionnaire
Les mots
des médias
New
edition
+500
definitions
A
B
C
D
E
F
G
H
I