Web Observatory

A comprehensive overview of Internet usage on all devices

What is changing in the behaviours of Internet users?What are the specific characteristics for each screen type? What are the media habits by brand?

A complete overview of Internet usage, on all devices. Particularly with regard to technological developments, the behaviours of Internet users is constantly changing. Each quarter, the Web Observatory study analyses Internet usage in general, and by device type: Computer, mobile telephone or smartphone, tablet and connected TV.

Web Observatory is the top quarterly barometer of Internet usage on all screen types, in general and for each kind of device.

  • Measure the key indicators to monitor changes in the populations of Internet users and mobile Internet users.
  • Analyse and understand the Internet uses associated with each screen type.
  • Deepen your knowledge of the web and mobile usage
Web Observatory measures over 40 uses, in general and by screen type, in precise sociodemographic targets
  • Two-pronged usage measurement methodology over the course of the past 30 days and the past seven days:
    • Framing (IUO and TMS)
      • Framing study conducted via telephone, for optimal representativeness of the French population (1,000 individuals ages 11 and up, representative of all of France, surveyed every month).
    • Web Observatory and the Web 2.0 and MCI modules
      • Usage study conducted via Internet with a population of web users ages 15 and up (1,800 interviews conducted each month, or 5,400 per quarter).
      • + Information gathered on smartphone and tablet equipment, conducted via Internet, by presenting the respondent with images of all telephones and tablets existing on the market

Quarterly summary

  • An online interface, updated quarterly. Your sales contact can also present the results to you.
  • Your sales contact can also present you the study's results during your meeting.

Quarterly results

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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