TV & Radio audience in Cameroon

Solutions

Main audience indicators of TV and Radio equipment in Cameroon

Published on 26.01.2019

Who is the audience for Cameroonian TV channels and Radio stations?

The TV & Radio audience measurement in Cameroon helps determine the radio and television audience in Douala, Yaoundé, Bamenda and Bafoussam, and to analyse a selection of indicators for that audience.

TV & Radio Audience in Cameroon provides the main audience indicators for stakeholders in the media market in Cameroon with highly operational applications

Test your programmes, understand spectators and create loyalty
Capitalise on advertising space
Choose media for publicity campaigns

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Radio: Buy the report on the online store

The TV& Radio Audience Measurement in Cameroon is based on the main methodological principles developed by Médiamétrie

Representative sample of the population of Douala, Yaoundé, Bamenda and Bafoussam
Interviews conducted by telephone with direct computerised response entry (CATI system)
Robust results based on 1,680 interviews distributed over 48 days of observation.
A random selection of telephone numbers distributed over Douala and Yaoundé, Bamenda and Bafoussam
Centralised oversight of interview administration.

Summary of the main results

Results analysis software, Acacia web®, which can be used to customise analyses as needed, particularly by target

Audience by quarter-hour increment, by media type, by TV network
Viewing habits per TV channel
Awareness of TV channels
Types and methods of TV reception of the population
Audience in quarter-hour increments by media type, by radio station
Listening habits per radio station
Awareness of radio stations

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.