TV & Radio audience in Cameroon
Main audience indicators of TV and Radio equipment in Cameroon
Published on
10.02.2022

Who is the audience for Cameroonian TV channels and Radio stations?
The TV & Radio audience measurement in Cameroon helps determine the radio and television audience in Douala and Yaoundé, and to analyse a selection of indicators for that audience.
TV & Radio Audience in Cameroon provides the main audience indicators for stakeholders in the media market in Cameroon with highly operational applications
- Test your programmes, understand spectators and create loyalty
- Capitalise on advertising space
- Choose media for publicity campaigns
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The TV& Radio Audience Measurement in Cameroon is based on the main methodological principles developed by Médiamétrie
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Results analysis software, Acacia web®, which can be used to customise analyses as needed, particularly by target
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Test of significance of the differences between two proportions
Used to assess whether the difference between 2 proportions is significant at the 95% threshold
Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.
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