TV & Radio audience in Cameroon

Main audience indicators of TV and Radio equipment in Cameroon

Who is the audience for Cameroonian TV channels and Radio stations?

The TV & Radio audience measurement in Cameroon helps determine the radio and television audience in Douala and Yaoundé, and to analyse a selection of indicators for that audience.

TV & Radio Audience in Cameroon provides the main audience indicators for stakeholders in the media market in Cameroon with highly operational applications

  • Test your programmes, understand spectators and create loyalty
  • Capitalise on advertising space
  • Choose media for publicity campaigns

The TV& Radio Audience Measurement in Cameroon is based on the main methodological principles developed by Médiamétrie

    • Representative sample of the population of Douala and Yaoundé
    • Interviews conducted by telephone with direct computerised response entry (CATI system)
    • Robust results based on 1,680 interviews distributed over 48 days of observation.
    • random selection of telephone numbers distributed over Douala and Yaoundé
    • Centralised oversight of interview administration.
    • Summary of the main results

    Results analysis software, Acacia web®, which can be used to customise analyses as needed, particularly by target

      • Audience by quarter-hour increment, by media type, by TV network
      • Viewing habits per TV channel
      • Awareness of TV channels
      • Types and methods of TV reception of the population
      • Audience in quarter-hour increments by media type, by radio station
      • Listening habits per radio station
      • Awareness of radio stations

       

      Confidence interval calculus

      Sample size or target in the sample

      n =

      Proportion observed in the sample or on a target in the sample

      p =

      %

      Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

      Test of significance of the differences between two proportions

      Used to assess whether the difference between 2 proportions is significant at the 95% threshold

      Proportion

      Sample size

      1st sample

      %

      2nd sample

      %

      Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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