TV & Radio audiences in Ivory Coast

Main audience indicators of TV and Radio equipment in Ivory Coast

Who is the audience for Ivorian TV channels and Radio stations?

TV & Radio Audience Measurement in Côte d’Ivoire can be used to determine the television and radio audience in Grand Abidjan and Bouaké, and to analyse a selection of indicators of that audience.

TV & Radio Audience in Côte d’Ivoire provides the main audience indicators for stakeholders of the media market in Côte d’Ivoire with highly operational applications

  • Test your programmes, understand spectators and create loyalty
  • Capitalise on advertising space
  • Choose media for publicity campaigns

TV & Radio Audience Measurement in Côte d’Ivoire is based on the main methodological principles developed by Médiamétrie 

  • Representative sample of the population living in Grand Abidjan and Bouaké
  • Interviews conducted in person in the home, in order to be able to perform retrospective verifications
  • Sound results based on 1,728 interviews distributed over 48 days of observation
  • systematic telephone verification of at least 25% of the interviews, randomly selected to verify that interviewers have actually visited, as well as certain significant responses so that the interview can be validated
  • Summary of the main results

    Results analysis software, Acacia web ®, which can be used to customise analyses as needed, particularly by target

  • Audience by quarter-hour increment, by media type, by TV network
  • Viewing habits per TV channel
  • Awareness of TV channels
  • Types and methods of TV reception of the population
  • Audience in quarter-hour increments by media type, by radio station
  • Listening habits per radio station
  • Awareness of radio stations

 

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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