Total Internet Audience in France in November 2025

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Generalist retail websites recorded a new record number of visitors on Friday, November 28, during Black Friday 2025, attracting 27.1 million visitors, or 4 out of 10 French people (42%).

This is 3.4 million more than during Black Friday 2024.

The category thus reached its highest audience level with 51 million unique visitors during the month. This represents nearly eight out of ten French people (79%).

Every day, 24.2 million internet users visited the category, 2.1 million more than last year. Nearly 6 out of 10 women aged 25 to 49 (57%) visit this category daily and are among the most frequent visitors to this universe.

In November 2025, 56.6 million individuals connected to the Internet during the month, representing 88% of the French population. Every day, 49.1 million of them surfed the Internet.

On average, French people spent 3 hours and 10 minutes per day on the Internet, 11 minutes more than the previous year. Mobile devices accounted for 80% of their daily surfing time.

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