Total Internet Audience in France in January 2026

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Médiamétrie is keeping pace with changing habits: the Total Internet Audience measurement system is evolving and focusing on the Mobile panel.

From January 2026, Total Internet Audience measurement will be based on a panel of nearly 10,000 individuals aged 11 and over, comprising 6,000 mobile panelists and 4,000 computer panelists.

In January 2026, 55.7 million individuals connected to the Internet during the month, representing 96% of the French population aged 11 and over. Every day, 50 million of them surfed the Internet.

On average, French people aged 11 and over, spent 3 hours and 24 minutes per day on the Internet.

During the winter sales period, 44.6 million internet users visited Fashion / Beauty websites and apps. This represents more than three-quarters of the French population (77%). Every day, 15.2 million unique visitors consulted this universe, representing more than a quarter of the population (26%).

Women lead the way in this category, with 85% of them visiting these sites during the month. This figure rises to 95% among women aged 25 to 34. It should be noted, however, that nearly 7 out of 10 men (68%) visited this category in January.

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