Optimise familiarity with your theatre audiences
Published on 18.07.2018
Who is my audience? How did they buy their tickets? Is my theatre/circuit well-liked? How should I position myself with respect to my direct competitors? What are my communications levers?
The study can respond to these kinds of questions. With Theatre Audiences, you identify targets of the theatre/network, its competition, you define strengths and areas for improvement for the theatre/network and determine where viewers come from.
Theatre Audiences can optimise your familiarity with your theatres' audiences
- Guide your strategic choices with operational indicators
- Position your cinema with respect to your competitors through averages (by geographic area, circuit)
- Decipher changes in attendance by analysing your audiences' media behaviours