Theatre Audiences

Optimise familiarity with your theatre audiences

Who is my audience? How did they buy their tickets? Is my theatre/circuit well-liked? How should I position myself with respect to my direct competitors? What are my communications levers?

The study can respond to these kinds of questions. With Theatre Audiences, you identify targets of the theatre/network, its competition, you define strengths and areas for improvement for the theatre/network and determine where viewers come from.

Theatre Audiences can optimise your familiarity with your theatres' audiences

  • Guide your strategic choices with operational indicators
  • Position your cinema with respect to your competitors through averages (by geographic area, circuit)
  • Decipher changes in attendance by analysing your audiences' media behaviours
  • Study administered online each week among 1,500 of the last 12 months' cinema viewers
  • Deployed across France
  • Robustness of interview: 78,000 of the last 12 months' cinema viewers interviewed per year
  • A graphic summary card with major indicators
  • An interface to explore in-depth your theatre, circuit and competitors (mapping, graphs, geographic location, etc.)
  • On condition of sufficient attendance per theatre

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

More
×
Dictionnaire
Les mots
des médias
New
edition
+500
definitions
A
B
C
D
E
F
G
H
I