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Theatre Audiences

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Optimise familiarity with your theatre audiences
Published on 18.07.2018

Who is my audience? How did they buy their tickets? Is my theatre/circuit well-liked? How should I position myself with respect to my direct competitors? What are my communications levers?

The study can respond to these kinds of questions. With Theatre Audiences, you identify targets of the theatre/network, its competition, you define strengths and areas for improvement for the theatre/network and determine where viewers come from.

Theatre Audiences can optimise your familiarity with your theatres' audiences

  • Guide your strategic choices with operational indicators
  • Position your cinema with respect to your competitors through averages (by geographic area, circuit)
  • Decipher changes in attendance by analysing your audiences' media behaviours
  • Etude administrée sur internet chaque semaine auprès de 1500 spectateurs 12 derniers mois cinéma
  • Dispositif déployé sur toute la France
  • Robustesse de l’interrogation : 78 000 spectateurs cinéma 12 derniers mois interrogés par an
  • Une fiche récapitulative graphique avec les indicateurs principaux
  • Une interface pour explorer de manière plus approfondie sa salle, son circuit ses concurrents (mappings, graphiques, géolocalisation, …)
  • Sous réserve d'effectifs suffisants par salles
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