SVOD Barometer

Usage by subscribers to on-demand video services

How can usage by subscribers to the various on-demand video services be described? What is the impact on other video practices?

Usage of SVOD platforms is expanding and is enjoying a certain growth margin.From the subscription process to the genres consumed on SVOD platforms, Médiamétrie fully explores the SVOD experience on the various platforms and helps you understand the impact of SVOD usage on other video practices. How are SVOD consumers distinguished from other web users?

The SVOD study can provide highly precise indicators on subscription to on-demand video services.

  • Measure awareness and use of SVOD services
  • Determine the profile of users
  • Measure motivations and obstacles to using SVOD services

SVOD is a study conducted online every year since 2010, among 4,000 representative web users, ages 6 and over.

The target of ages 6-14 is included in order to shed particular light on the practices of the youngest audiences, a population rarely surveyed. Coverage of the population's needs and expectations is optimal as a result.

  • One version in PDF format
  • An online interface

Results are available from the start of September

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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