How can usage by subscribers to the various on-demand video services be described? What is the impact on other video practices?
Usage of SVOD platforms is expanding and is enjoying a certain growth margin.From the subscription process to the genres consumed on SVOD platforms, Médiamétrie fully explores the SVOD experience on the various platforms and helps you understand the impact of SVOD usage on other video practices. How are SVOD consumers distinguished from other web users?
The SVOD study can provide highly precise indicators on subscription to on-demand video services.
- Measure awareness and use of SVOD services
- Determine the profile of users
- Measure motivations and obstacles to using SVOD services
The target of ages 6-14 is included in order to shed particular light on the practices of the youngest audiences, a population rarely surveyed. Coverage of the population's needs and expectations is optimal as a result.
Results are available from the start of September