SVOD Barometer

Solutions

Usage by subscribers to on-demand video services

Published on 03.08.2018

How can usage by subscribers to the various on-demand video services be described? What is the impact on other video practices?

Usage of SVOD platforms is expanding and is enjoying a certain growth margin.From the subscription process to the genres consumed on SVOD platforms, Médiamétrie fully explores the SVOD experience on the various platforms and helps you understand the impact of SVOD usage on other video practices. How are SVOD consumers distinguished from other web users?

The SVOD study can provide highly precise indicators on subscription to on-demand video services.

Measure awareness and use of SVOD services
Determine the profile of users
Measure motivations and obstacles to using SVOD services

SVOD is a study conducted online every year since 2010, among 4,000 representative web users, ages 6 and over.

The target of ages 6-14 is included in order to shed particular light on the practices of the youngest audiences, a population rarely surveyed. Coverage of the population's needs and expectations is optimal as a result.

One version in PDF format
An online interface

Results are available from the start of September

Confidence interval calculus

Taille de l'échantillon ou d'une cible dans l'échantillon

n =

Proportion observée dans l'échantillon ou sur une cible dans l'échantillon

p =

Attention : ne s'applique qu'à une proportion. Le Taux Moyen est une moyenne de proportions et la Part d'audience un rapport de proportions.
Cet outil est donné à titre indicatif. Il ne saurait pouvoir s'appliquer sans autres précautions à des fins professionnelles.