Screen 360

Monitor and understand audio-visual usage on all screen types

What screens are used at the same time as the television set? Are activities performed on the second screen related to the programme being watched? What screen types are used outside of the home? For what uses?

At a time when the number of screens in the home is continually increasing and there is a steady stream of innovations, Screen 360 is the barometric study that measures the audio-visual usage habits of your consumers, conducted on all of the screens they own: Television sets, computers (desktops and laptops), mobile telephones (including smartphones) and touch-screen tablets.

Switching between several different screens, multi-screening, etc. Screen 360 makes it possible to better understand the consumption of content on all screens and to anticipate the uses of the future

  • Identify consumer uses by screen type and monitor their changes
  • Determine the complementarity of different screen types and multi-screening practices
  • Understand their motivations and expectations, detect trends
  • The Screen 360 study is an annual barometric survey that has been in existence since 2010, conducted online and based on a total annual sample of 4,000 individuals
  • The quantitative phase of the Screen 360 study is based on the results of an exploratory qualitative study conducted in 2011 with two qualitative groups (one pertaining to connected televisions and the other to tablets)
  • Individuals ages 15 and older, representative of the population of Internet users living in France.

Complete analysis + provision of data reporting software presenting all of the results:

  • A comparison of audio-visual uses across all screen types
  • Two-pronged analysis: By equipment type and by usage
  • The understanding of usages in terms of motivations and inhibitors
  • A focus on consumption outside the home
  • An in-depth look at the issues of multitasking and multi-screening
  • Monitoring key indicators

Your sales contact can also present you the study's results during your meeting.

  • Results in July

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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