A new signature and a new brand universe for Médiamétrie

As the whole media, digital and advertising industry transforms, behaviours change, and stakeholders become more international, new balances are being created and audience measurement is reinventing itself.

Médiamétrie is developing its brand universe for greater clarity, better understanding of its offering and to guide its customers through these new dynamics.

With High Trust Data, Médiamétrie has chosen a hallmark which reflects the company's new challenges and reaffirms its fundamental value: trust. This value is a real commitment to the media, digital and advertising ecosystem.

Yannick Carriou, Chairman  and CEO of Médiamétrie

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As audience measurement is becoming international, Médiamétrie also made the deliberate choice to create a promise in English. The company is therefore positioning itself as the benchmark for measurement for its French and international customers.

"High trust" also sounds like "I trust", a play on words carrying meaning, stringency, modernity and confidence.

Our logo is evolving to integrate this new hallmark, through the creation of an official logo, which aims to be clear and effective.

In addition, in 2025, Médiamétrie is innovating with the launch of Editorial Cross-Media Measurement, Cross-Media Advertising Performance Measurement and the new Podcast Measurement.

In order to support these changes, Médiamétrie is proposing a new universe of offerings designed for greater clarity, transparency and impact.

Our solutions are now grouped together under a dynamic graphic identity, with dedicated, colourful and easily identifiable universes.

Marie Liutkus, Communications Director of Médiamétrie 

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Although Médiamétrie is changing, its commitment to its customers remains unchanged: to offer them reliable, innovative, comparable and useful measurements, both today and in the future.

To develop this new brand architecture, Médiamétrie worked with the Netscouade agency.