News
15.03.2023
Global internet Audience measurements are a goldmine for digital advertising
… is faced with the announced disappearance of third-party cookies, audience measurement for video formats is a subject of debate and … tools. Audience panels, which are very rich in information on Internet users, are sources of data that Médiamétrie provides to the …
News
04.09.2024
Médiamat continues its development by taking preview* audiences by programme into account
… Starting on 10 September, Médiamat will include preview audiences by programme. This enrichment marks the culmination of a major audience measurement transformation plan, in line with the evolution of … whatever the device, then, in January 2024 of audiences achieved on internet devices at home, including in households without a television, …
News
28.04.2021
Panels – the bedrock of Audience measurement
… representative panels of individuals – be they viewers, listeners or internet users – are the cornerstone of audience measurement. In the age of Big Data, panels have an even more … play since they provide invaluable insights into the profile of media audiences, as well as a reflection of a market as a whole. Médiamétrie …
News
09.11.2022
Audience measurement and media surveys: strengthening security and protecting personal data
… concern the protection of individual data and information security. Audience and survey data require the greatest vigilance from … purpose, it collects personal data from panellists, interviewees, Internet users, whether it is their name, telephone number, cookie , …
News
27.01.2015
A new hybrid Audience measurement for television
… After the mobile internet audience measurement launched in 2010, then the hybridization … data in 2012, Médiamétrie developed a new hybrid measurement for TV audiences of special-interest channels. It's an innovative method …
News
31.01.2019
Innovations and media Audience measurement
… momentum in innovation offers so many opportunities to enrich media audience measurement. Médiamétrie conducts a great deal of R&D in these … measurement will be to systematically seek to enrich the panels with internet site visit data derived from tags or connection logs. This …
News
19.11.2015
Collecting data to measure Audiences
… In TV, audience measurement has always sought to answer two simple questions: … This is how Médiamétrie was able to integrate into Médiamat the audiences for time-shifted programmes in 2011 (through personal … will begin reconciling its TV data from the Médiamat panel and its internet measurements (tablet, mobile and computer panels and video …
News
02.06.2022
The Cloud and FinOps at Médiamétrie: cost control and agility in Audience measurement
… is developing state-of-the-art methodologies and technologies for audience measurement. In addition, occasionally unforeseen variations in … addressed the nation during the lockdowns, TV consumption and internet streaming peaked at very high rates. With the cloud, it was …
News
25.11.2015
Converge to a global Audience
… After Collecting data to measure audiences here is the second instalment in our trilogy of articles … innovation at Médiamétrie and its operational applications to enrich audience measurement and anticipate the changes to come. TV set, … of measurements. This method was used to produce the 3-screen total internet measurement – computer, mobile, tablet – the first results for …
News
16.05.2018
New meter : technological innovation serving TV Audience measurement
… A look at the origins of an innovation that’s driving progress in audience measurement. Television audience measurement in France involves … content watched or listened to on an audiovisual platform or on the Internet. It is then compared with a complete database of the programmes …
News
28.03.2018
Towards a common standard in media data in France
… billion pieces of data daily. It cross-references this data with its audience measurement panel data to obtain results that are even richer … it can qualify publishers’ cookies using data from Médiamétrie’s Internet Panel, based on statistical learning (machine learning). …
News
22.03.2018
Innovation : creating a Datalake at Médiamétrie
… Objective? To conduct analyses for audience measurements and for R&D purposes, by adopting the latest … needs to cross-reference a large and growing volume of TV, Internet and radio audience results. This is done for the purposes of …