News
30.10.2025
Médiamétrie at the 2025 ASI International Conference
… For the first time ever, the asi International Conference dedicated to radio/audio and TV/ video in a cross media vision will take place in … 5, 11:05AM Is census data a dream, a necessity or a headache for radio measurement? Cécile Bertrand, Director of Audio, Médiamétrie In …
News
05.11.2025
Hybrid & AI, the white paper that deciphers new generations of measurement faced with the media measurement challenges
… * Advertising Seminars International. 2025 asi International Radio & Audio and Television & Video Conferences … Hybrid & AI, the …
News
04.06.2019
Media on a local level, the power of proximity
… media. These concepts are likely to evolve. Through its studies on radio, television, internet and cinema, Médiamétrie paints a picture of … and networks. For example, the Economic Interest Group Les Indés Radios, which brings together 131 category B stations, launched the “Le …
News
26.08.2021
TV audience measurement: tagging the signal used by channels - a key link in the chain
… it will always be recognised by the meter. At Médiamétrie, the TV & Radio Engineering division is in charge of this activity. This team of … three work under the Measurement Systems Department. Nelsy Zami, TV & Radio Engineering Manager, explained: "For this role, you need knowledge … into the architecture of each television channel Médiamétrie's TV & Radio Engineering division aims to help channels set up and …
News
19.11.2015
Collecting data to measure audiences
… pocket or to hook on a belt, that continuously records all one's radio and TV contacts. After a preliminary test performed for radio stations in 2013, a new experiment over several months using 750 …
News
28.04.2021
Panels – the bedrock of audience measurement
… to deliver the standard audience measurement across television, radio and internet in France. How does it work? What is the purpose of a … measurement, panels help to describe the audience profiles for TV or radio channels and programmes, as well as websites. Who watched or …
News
31.01.2019
Innovations and media audience measurement
… particular purpose of measuring mobile audiences for Television and Radio: a Personal Portable Audience Measurement project that has … Research into the creation of a machine learning model to detect a radio programme type is also under way. Ongoing reflections on …
News
02.04.2020
Big Data technology driving talent at Médiamétrie
… the business involves producing audience measurement in television, radio, the internet and cinema, together with all the studies conducted … a computer goes down. Activity at our survey sites, in particular radio audience measurement, has been suspended in order to ensure the …
News
28.03.2018
Towards a common standard in media data in France
… of data available to web publishers, as well as television and radio channels. How can this data be used? Analysed? And enriched? These …
News
22.03.2018
Innovation : creating a Datalake at Médiamétrie
… to cross-reference a large and growing volume of TV, Internet and radio audience results. This is done for the purposes of R&D and …
News
25.11.2015
Converge to a global audience
… and more screens and networks are allowing users to listen to the radio or watch a programme or video. As these devices appear, …
News
26.09.2019
The challenges of digital media planning
… " The aim is to find an operation similar to the one for the TV or radio market, where the audience plays its currency role in full by …