Global Audio

Measurement of usage right across the audio universe

How can we grasp new practices that span the entire audio universe?

The audio universe has grown considerably in recent years and encompasses an increasingly diverse scope: radio has broadened its boundaries with a richer offering; music has also developed its offer through the growth in streaming services. Not to mention the new players launching onto the audio market with original content, such as native podcasts and audiobooks. This rapidly expanding universe represents an opportunity for traditional stakeholders and other media such as pure players.

Global Audio measures usage right across the audio universe in France

  • Map the different offers in terms of usage
  • Know what listening practices and habits exist and understand motivations
  • Define the different listening contexts (platforms, environments, listening times)
  • Identify the trade-offs between the different offerings

Global Audio is an online study conducted among a sample of 4,000 internet users aged 15 years and over, interviewed about their audio practices concerning radio (FM, live and catch-up), webradio, music streaming, native podcasts and audio books.

For each offering - radio, native podcasts, streaming platforms, audiobooks:

  • Usage (date last listened, habits and listening period)
  • Listening contexts (access platforms, environment, situation and time of listening)
  • Motivations for listening for each offering and trade-offs between the different offerings.

Specific questions for each offering:

  • Radio (distinction by stream, focus on live broadcasting, etc.)
  • Native podcast (awareness and awareness vectors, topics listened to, etc.)
  • Music streaming (type of offering, uses, etc.) and personal music (CD / MP3, etc.)
  • Audiobooks (digital format vs CD);

Results reported in summary format.

Results published in the first quarter of 2019

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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