How can we grasp new practices that span the entire audio universe?
The audio universe has grown considerably in recent years and encompasses an increasingly diverse scope: radio has broadened its boundaries with a richer offering; music has also developed its offer through the growth in streaming services. Not to mention the new players launching onto the audio market with original content, such as native podcasts and audiobooks. This rapidly expanding universe represents an opportunity for traditional stakeholders and other media such as pure players.
Global Audio measures usage right across the audio universe in France
- Map the different offers in terms of usage
- Know what listening practices and habits exist and understand motivations
- Define the different listening contexts (platforms, environments, listening times)
- Identify the trade-offs between the different offerings
Global Audio is an online study conducted among a sample of 4,000 internet users aged 15 years and over, interviewed about their audio practices concerning radio (FM, live and catch-up), webradio, music streaming, native podcasts and audio books.
For each offering - radio, native podcasts, streaming platforms, audiobooks:
Specific questions for each offering:
Results reported in summary format.
Results published in the first quarter of 2019