Médiamat'Thématik

The top audience measurement for themed networks

What audiences watch themed networks?

Nearly 65% of the TV-equipped population residing in France receives television via cable, satellite or ADSL. Médiamat’Thématik is the television audience measurement of people receiving a network package via cable, satellite or ADSL television.

Médiamat’Thématik is the audience measurement for themed networks

  • Find out audience ratings for networks on cable, satellite and ADSL TV, for different categories of audience
  • Analyse people’s behaviour with regard to television very precisely: Loyalty, watching multiple networks, number of exposures to an advertising campaign
  • Define the audience of a network, for example, according to the main sociodemographic criteria
  • Determine whether the target reached is broad or selective
  • Médiamat’Thématik is based on Médiamat panel.
  • This study pertains to approximately 3,500 households, representing over 8,850 individuals
  • Secured web interface
  • Results in 25 standard targets with a half-yearly total
  • Audience of programmes watched in time-shifted viewing after using a personal video recorder, or slightly time-shifted from Wave 21.
  • The results are communicated as a consolidated audience, which includes the programme’s direct audience, as well as its time-shifted audience for seven days following broadcast.
  • Delivery twice per year to entire market per wave. These half-yearly waves are each 24 weeks deep.
  • Exclusively for networks, a Premium service is offered that allows monthly reporting of results, by date and minute-by-minute.

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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