Médiamat'Thématik

The top audience measurement for themed networks

What audiences watch themed networks?

Nearly 65% of the TV-equipped population residing in France receives television via cable, satellite or ADSL. Médiamat’Thématik is the television audience measurement of people receiving a network package via cable, satellite or ADSL television.

Médiamat’Thématik is the audience measurement for themed networks

  • Find out audience ratings for networks on cable, satellite and ADSL TV, for different categories of audience
  • Analyse people’s behaviour with regard to television very precisely: Loyalty, watching multiple networks, number of exposures to an advertising campaign
  • Define the audience of a network, for example, according to the main sociodemographic criteria
  • Determine whether the target reached is broad or selective
  • Médiamat’Thématik is based on Médiamat panel.
  • This study pertains to approximately 3,500 households, representing over 8,850 individuals
  • Secured web interface
  • Results in 25 standard targets with a half-yearly total
  • Audience of programmes watched in time-shifted viewing after using a personal video recorder, or slightly time-shifted from Wave 21.
  • The results are communicated as a consolidated audience, which includes the programme’s direct audience, as well as its time-shifted audience for seven days following broadcast.
  • Delivery twice per year to entire market per wave. These half-yearly waves are each 24 weeks deep.
  • Exclusively for networks, a Premium service is offered that allows monthly reporting of results, by date and minute-by-minute.

Confidence interval calculus

Taille de l'échantillon ou d'une cible dans l'échantillon

n =

Proportion observée dans l'échantillon ou sur une cible dans l'échantillon

p =

%

Attention : ne s'applique qu'à une proportion. Le Taux Moyen est une moyenne de proportions et la Part d'audience un rapport de proportions.
Cet outil est donné à titre indicatif. Il ne saurait pouvoir s'appliquer sans autres précautions à des fins professionnelles.

Test of significance of the differences between two proportions

Permet d'évaluer si la différence entre 2 proportions est significative au seuil de 95%

Proportion

Taille de l'échantillon

Échantillon 1

%

Échantillon 2

%

Attention : ne s'applique qu'à une proportion. Le Taux Moyen est une moyenne de proportions et la Part d'audience un rapport de proportions.
Cet outil est donné à titre indicatif. Il ne saurait pouvoir s'appliquer sans autres précautions à des fins professionnelles.

En complément