Global Audio 2025

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The Global Audio study analyzes all audio uses and provides a consolidated and precise view of audio consumption in France among 15-80 year-olds.

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In a changing media landscape, audio remains a reference point

In a context filled with sources of information and entertainment, audio remains essential: every day, 42 million French people listen to audio content (i.e. 8 out of 10).

Audio is consolidating its position, with a variety of offerings and a generally balanced distribution of listening time: radio remains the clear leader, with 54% of daily listening time (-2% in one year), while music streaming, both audio and video in the background, accounts for 35% of this listening time (+2% in one year). 

Consumption habits, meanwhile, are changing: 59% of listening time is now devoted to digital audio offerings, up 4% year-on-year, driven by the boom in on-demand offerings (streaming/podcasts) and the growing use of cell phones.

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One trend is becoming stronger among 15-24 year-olds: for 67% of them, social networks are the primary means of discovering new podcasts and new music. However, radio remains the main vector of discovery for a majority of French people: 60% say they discover new tracks and artists there.
 

A nuance listening profile

Comparing the most avid daily audio consumers with those who spend the least amount of time listening reveals two distinct profiles.

Addicts, who are heavy audio consumers, have diverse habits spread throughout the day. Conversely, moderate listeners, who listen to audio less frequently, have marked and ritualized habits.

Among audio addicts, on-demand content is popular. Audio and video streaming in the background alone accounts for 38% of their daily listening time, and radio and native podcasts account for 9%. It should be noted that live radio remains by far the most listened to medium, accounting for 45% of the daily listening time of these audio enthusiasts.
For moderate listeners, listening to live radio is even more dominant (62% of listening time), while music streaming—audio and video in the background—still accounts for 26% of their daily listening time.

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"Global Audio reveals what goes on behind the scenes in the audio landscape. On the surface, usage patterns are generally stable. However, when you look at the details, listening habits and discovery channels are changing rapidly: increased use of mobile phones, the growing influence of social media, and the synergy between video and audio are making content more attractive. It is interesting to note that these changes manifest themselves differently depending on age. For example, among young people, the filmed version of podcasts is becoming a particularly popular format, much more so than among older generations."

Cécile Bertrand, Audio Director