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- EAR > Global Radio - Wave September-October 2023
EAR > Global Radio - Wave September-October 2023
Every day, 38.1 million French people aged 13 and over listen to the radio. This audience, measured in the EAR > National survey, takes into account all listening platforms, including those dedicated to radio and digital devices.
The EAR > Global Radio module allows for the analysis of digital radio listening behaviors.
The radio gains 350,000 listeners in 1 year on digital platforms. Every day, 9.2 million people listen to the radio on these platforms, which represents 16.5% of the population aged 13 and over. Digital listening is driven by mobile phones, the primary digital platform used to listen to the radio, with 5.7 million daily followers. It is followed by voice-controlled speakers, attracting 1.4 million listeners every day for radio listening, equal to the number of listeners using computers.
Listening to the radio on digital media is particularly popular among 35-49 year olds (21.7%), people in the upper socio-professional categories (23.5%) and residents of the Greater Paris Region (20.5%).
On digital devices, the listening time was 2 hours 25 minutes on average per day and per listener.
The share of digital media in radio listening is still increasing significantly: it now accounts for 21.3% of total listening volume, compared to 19.1% last year.
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Test of significance of the differences between two proportions
Used to assess whether the difference between 2 proportions is significant at the 95% threshold
Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.
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