Global Radio

The new ways people listen to the Radio

What listening behaviour changes are your audience making, with regard to Internet and mobile listening?

Radio broadcasting is now available on many kinds of media, and can be consumed “à la carte” via Catch-Up Radio. This has resulted in a diversification of listening modes, which reinforces the power of this media type in the field of mobility.

Development of reception modes, large increase in equipment, digital broadcast and more… Listening behaviours are in constant flux. The Global Radio study allows you to better understand them.

Global Radio apporte des résultats complets sur les nouveaux modes d'écoute de la Radio liés à Internet quelque soit la technologie utilisée

  • Understand usage and the development of new listening modes: Television, mobile telephone, portable multimedia player, computer
  • Identify the contribution of new listening media to Radio audiences
  • Measure the Total Radio Audience on new Internet-based radio listening media types (live and in catch-up mode) and on mobile telephones

Global Radio presents an overview for the past year of changes in usage, and provides an analysis of Radio audiences on new listening media.

Usage of new listening modes

  • Total coverage, listening habits, date of last Internet-based radio listening (in direct streaming, time-shifted streaming and podcasting) and on mobile telephone
  • Approximately 8,000 people ages 13 and older are surveyed from October to June

Radio audience on new listening media

  • Total Audience and Audience Share of new listening media (television, mobile telephone, portable multimedia player, computer), by target, by time slot and by station
  • Approximately 10,000 individuals ages 13 and older, surveyed over the course of 5 weeks in September and October

Global Radio analyses and reports:

  • Total coverage
  • Listening habits
  • Date last listened to radio online (direct streaming, time-shifted streaming or podcasting) and on mobile phone
  • Cumulative audience and audience share of new listening media, by target, by time slot and by station.
  • Results in October for phase 1
  • Results in December for phase 2

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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