Cinema Appeal Test

The Cinema Appeal Tests analyse your film’s potential prior to its release, its core target and more.

From two years to six months prior to your film’s cinema debut, Médiamétrie helps you optimise your publicity strategy, measuring the film’s potential, determining its core target, its drawbacks and drivers, by presenting a synopsis, a subject, the casting and even some visual elements, among others.

This system is also very helpful when adapting an original work (e.g. novel, comic book, TV series, video game) for the cinema. The appeal study provides an overview of the original work in order to optimise the publicity strategy for the film.

The Cinema appeal study provides an overview of the original work in order to optimise the publicity strategy for the film

  • Determine its notoriety and rating
  • Study its fans profiles
  • Identify the particularly well-liked aspects of the work and more
  • Ad hoc study conducted via the Internet (CAWI system) with individuals ages 6 and upor ages 15 and up, who reported having gone to the cinema over the past 12 months (option to limit the study to the film’s core target)
  • In order to ensure the best representativeness, the sample is determined by quotas beforehand, and then through an adjustment after the fact, based on the 75,000 Cinema Study”, which is the gold standard study of the market.

This easy-to-implement system is based on an approach that is simultaneously quantitative and qualitative:

  • Qualitative indicators: through open-ended questions
  • Quantitative indicators: results are compared with our Attractiveness Test database

Report in electronic format (Excel, Power Point). Among deliverables:

  • Awareness
  • Rating
  • Fans' profile
  • The particularly well-liked aspects of the work
  • Possibility to write the report in English
  • Quick setup and very quick delivery of initial results
  • Ad hoc study conducted in less than one week
  • First deliverable available the day after the fieldwork ends

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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