MediaMetrie

On 11 and 12 March, EGTA-MIM will take place in Zurich, Switzerland.

Discover how cross-platform measurement really works through feedback from countries that have advanced audience measurement across all media over the past 12 months. They will share their methods, market reactions and useful lessons for those considering similar initiatives.

Julien Rosanvallon, Deputy Director General, will speak on: Cross-platform audience measurement in France: pioneering within a global ecosystem.

Cécile Bertrand, Audio Director, will speak on: Advancing measurement transformation by rethinking every stage of the process.

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The Series Mania festival returns to Lille from 20 to 27 March 2026. 

Now a major event dedicated to television series, it offers preview screenings of a selection of international productions on the big screen. With up to 108,000 spectators, the festival offers eight days of screenings, discoveries and encounters with personalities from the world of television series.

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The Series Mania Forum will be held in Lille from 24 to 26 March 2026. 

Bringing together more than 5,000 professionals from 75 countries, it has established itself as a major international event for the series industry. Organised in parallel with the Series Mania Festival, it offers a privileged setting for meetings and exchanges between producers, distributors and institutions, who take over the halls of the Lille Grand Palais to present and develop the projects of tomorrow.

Series Mania Forum is also set to mark a turning point by honouring, for the first time, the Republic of Korea, one of the most influential countries in global series creation.

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Les Rencontres de l’UDECAM will be held on 31 March 2026 at the theatre Marigny. 

To mark its 30th anniversary, UDECAM is relaunching this iconic event for its fifteenth edition with a completely new format. This year, participants will attend an inspiring conference, designed in a format fully inspired by TedX conferences, around a central theme: Trust.

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The Future of TV Advertising Paris will be held on Wednesday, 8 April 2026 at 28 George V.

The leading event dedicated to TV and video advertising returns to Paris for a special edition. A day to understand the profound changes in a rapidly converging market. Industry leaders will decipher new uses, technological innovations and measurement challenges. 

The programme includes keynotes, panels, interviews and inspirational sessions.

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StreamTV Show will take place in Lisbon from 13 to 15 April 2026. For the first time, this event dedicated to the streaming sector is coming to Europe and will bring together professionals to share their experiences, analyses and vision of market developments.

The event will welcome executives, content managers, technology experts and marketing specialists who contribute to the development of streaming on a daily basis. It will be a great opportunity to exchange ideas with committed players, learn from their experiences and better understand the dynamics shaping the future of the sector.

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