TV Extended

All TV content in a single measurement

How can you manage and promote your TV offers by dispensing with the need for on-line distribution? What synergies exist between TV content broadcast on air and exclusively on-line content?

At a time when the distribution of off-line content is moving more towards exclusive programmes - never broadcast on air - TV Extended isolates and measures the contribution at a Brand or Group level of this content outside television audiences, Médiamat. With TV Extended, the Médiamat benchmark in measurement, which already includes the entire audience for television programmes regardless of location, screen, or mode of consumption (on-line or off-line), is now enriched with the all-content dimension and thus eliminates the need for pre-air broadcasting.

TV Extended measures the overall audience of a brand or a broadcaster by integrating exclusively digital content:

  • Capitalise on the audience generated by the integration of this new content (in terms of time spent, reach, etc.)
  • Isolate the audience from exclusively digital content by having a reading on targets and with operational indicators that can be directly used in the Restit’TV analysis interface
  • Distinguish the share of duplicators and exclusives among its different content distribution channels (on-line/off-line)

TV Extended measures the exclusively digital content of any television group that has previously marked all its content with watermarking and via the e'Stat tag. This audience is then integrated into the specific analysis module of the Restit'TV interface, alongside the television audiences of the same television group.

The results available directly in the Restit'TV analysis interface with:  

  • new specific analysis module making it possible to accumulate audiences per programme on TV content with audiences in time segments for exclusively digital content.
  • New indicators for measuring the share of duplicators and exclusives between TV content and exclusively digital content.
  • Results are available for all indicators and all targets.

Data delivered every Monday on the results of the past week (possibility to adapt the return frequency based on need).
The audience for exclusively digital content is reproduced by time segment and dated day. 

These results are offered in addition to Médiamat to subscribers to the measurement who have marked all their content, whether broadcast on air or not, by watermaking and via the e'Stat tag.

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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