Médiamat

The benchmark in television audience measurement in France

Médiamat provides daily results detailing viewers' audience behaviours

  • Learn the performance for each programme on a daily basis for different audience categories
  • Precisely analyse viewers' behaviour with regard to TV: loyalty to a show, number of exposures to an advertising campaign, and more
  • Define a programme's audience, for example according to major socio-demographic criteria

Médiamat's reference universe corresponds to the population ages 4 and over with a TV in metropolitan France. The Médiamat panel is made up of approximately 5,000 households, or over 12,400 individuals 4 and over. The audiences for all the channels subscribing to the service are available, as well as "Total TV".

 

Two Médiamat services are available:

The Médiamat National Quotidien

  • Access to 26 standard targets and the creation of targets, as well as subscription to specific targets (optional).
  • Audience indicators break down by: minute, time slot, show/screen
  • Four audience modes are used in the reporting tools: Live Audience, View on Same Day as Live (VOSDAL) Audience, Consolidated Audience (Médiamat reference, corresponds to the audience for programmes watched over 7 days starting from their broadcast), Audience at Time of Viewing (this audience mode groups those who consumed it live, time-shifted and as catch-up on their day of consumption)
  • Screen-based daily media planning is available with overview of all the channels subscribing to a Médiamat National or Editeurs service.

Data for the previous day’s results is delivered at 9am. Since 2011 and the inclusion of time-shifted and catch-up viewing, each day's audience is delivered a second time, 8 days later at 3pm: this is the consolidated audience.

Editeurs Service

  • Access to 14 targets, in addition to the possibility of creating targets and subscribing to specific targets (optional).
  • This has a more limited number of indicators compared to the Médiamat National Quotidien service, which break down by: quarter-hour, minute, time-and-date stamped (optional)
  • Four audience modes are used in the reporting tools: Live Audience, View on Same Day as Live (VOSDAL) Audience, Consolidated Audience (Médiamat reference, corresponds to the audience for programmes watched over 7 days starting from their broadcast), Audience at Time of Viewing (this audience mode groups those who consumed it live, time-shifted and as catch-up on their day of consumption)
  • Bimonthly media planning based on the quarter-hour is available, with overview of all the channels subscribing to a Médiamat National or Editeurs service.

Data for the previous day’s results is delivered at 11am. Since 2011 and the inclusion of time-shifted and catch-up viewing, each day's audience is delivered a second time, 8 days later at 3pm: this is the consolidated audience.

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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