Médiamat

The benchmark in television audience measurement in France

Médiamat provides daily results detailing viewers' audience behaviours

  • Learn the performance for each programme on a daily basis for different audience categories
  • Precisely analyse viewers' behaviour with regard to TV: loyalty to a show, number of exposures to an advertising campaign, and more
  • Define a programme's audience, for example according to major socio-demographic criteria

Médiamat's reference universe corresponds to the population ages 4 and over with a TV in metropolitan France. The Médiamat panel is made up of approximately 5,000 households, or over 12,400 individuals 4 and over. The audiences for all the channels subscribing to the service are available, as well as "Total TV".

 

Two Médiamat services are available:

The Médiamat National Quotidien

  • Access to 26 standard targets and the creation of targets, as well as subscription to specific targets (optional).
  • Audience indicators break down by: minute, time slot, show/screen
  • Four audience modes are used in the reporting tools: Live Audience, View on Same Day as Live (VOSDAL) Audience, Consolidated Audience (Médiamat reference, corresponds to the audience for programmes watched over 7 days starting from their broadcast), Audience at Time of Viewing (this audience mode groups those who consumed it live, time-shifted and as catch-up on their day of consumption)
  • Screen-based daily media planning is available with overview of all the channels subscribing to a Médiamat National or Editeurs service.

Data for the previous day’s results is delivered at 9am. Since 2011 and the inclusion of time-shifted and catch-up viewing, each day's audience is delivered a second time, 8 days later at 3pm: this is the consolidated audience.

Editeurs Service

  • Access to 14 targets, in addition to the possibility of creating targets and subscribing to specific targets (optional).
  • This has a more limited number of indicators compared to the Médiamat National Quotidien service, which break down by: quarter-hour, minute, time-and-date stamped (optional)
  • Four audience modes are used in the reporting tools: Live Audience, View on Same Day as Live (VOSDAL) Audience, Consolidated Audience (Médiamat reference, corresponds to the audience for programmes watched over 7 days starting from their broadcast), Audience at Time of Viewing (this audience mode groups those who consumed it live, time-shifted and as catch-up on their day of consumption)
  • Bimonthly media planning based on the quarter-hour is available, with overview of all the channels subscribing to a Médiamat National or Editeurs service.

Data for the previous day’s results is delivered at 11am. Since 2011 and the inclusion of time-shifted and catch-up viewing, each day's audience is delivered a second time, 8 days later at 3pm: this is the consolidated audience.

Confidence interval calculus

Taille de l'échantillon ou d'une cible dans l'échantillon

n =

Proportion observée dans l'échantillon ou sur une cible dans l'échantillon

p =

%

Attention : ne s'applique qu'à une proportion. Le Taux Moyen est une moyenne de proportions et la Part d'audience un rapport de proportions.
Cet outil est donné à titre indicatif. Il ne saurait pouvoir s'appliquer sans autres précautions à des fins professionnelles.

Test of significance of the differences between two proportions

Permet d'évaluer si la différence entre 2 proportions est significative au seuil de 95%

Proportion

Taille de l'échantillon

Échantillon 1

%

Échantillon 2

%

Attention : ne s'applique qu'à une proportion. Le Taux Moyen est une moyenne de proportions et la Part d'audience un rapport de proportions.
Cet outil est donné à titre indicatif. Il ne saurait pouvoir s'appliquer sans autres précautions à des fins professionnelles.