TREND-e

A monthly snapshot of the websites and apps with the biggest audience increases

Which websites and apps are emerging on the French market?

Although we currently spend almost half our browsing time on just five brands, gems of the future are emerging on a daily basis. Detecting them upstream in our own individual competitive sector is strategic.

TREND-e analyses audiences every month to detect new digital trends

  • Detecting the biggest developments taking place in the 20 competitive universes
  • Knowing the leaders and anticipating the market expansions of challengers
  • Identifying new trends and their affinity socio-demographic target

The TREND-e service is an analysis based on the results of the Total Internet Audience. This baseline measurement relies on a panel of 25,000 individuals aged two and older who are representative of the French population. Each month, looking at the audiences of the 6,000 websites and 1,000 apps, qualitative analysis is used to decipher movements on the market.

Each month, the study results comprise:

  • Internet, significant benchmarks: Number of internet users, coverage by screen, browsing time per individual according to different targets, proportion of time spent on the various activities
  • Top 30 Groups and Top 50 Brands: Change in the number of monthly and daily unique visitors
  • Analysis of 20 competitive universes: Top 3 monthly audience; top 3 N-1 change; emerging stakeholders for each of the following categories: Social media, Video, Search, News, TV/Radio, Music, Games, E-commerce, Fashion/Beauty, Travel, Cooking/Gastronomy, Home/Garden, Property, Banking/Finance/Insurance, Automotive
  • Summary of the trends observed with the associated affinity target

Deliverable in PDF format

Monthly results, available at M+2 off the month studied.

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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