TREND-e

A monthly snapshot of the websites and apps with the biggest audience increases

Which websites and apps are emerging on the French market?

Although we currently spend almost half our browsing time on just five brands, gems of the future are emerging on a daily basis. Detecting them upstream in our own individual competitive sector is strategic.

TREND-e analyses audiences every month to detect new digital trends

  • Detecting the biggest developments taking place in the 16 competitive universes
  • Knowing the leaders and anticipating the market expansions of challengers
  • Identifying new trends and their affinity socio-demographic target

The TREND-e service is an analysis based on the results of the Total Internet Audience. This baseline measurement relies on a panel of 25,000 individuals aged two and older who are representative of the French population. Each month, looking at the audiences of the 6,000 websites and 1,000 apps, qualitative analysis is used to decipher movements on the market.

Each month, the study results comprise:

  • Internet, significant benchmarks: Number of internet users, coverage by screen, browsing time per individual according to different targets, proportion of time spent on the various activities
  • Top 30 Groups and Top 50 Brands: Change in the number of monthly and daily unique visitors
  • Analysis of 16 competitive universes: Top 3 monthly audience; top 3 N-1 change; emerging stakeholders for each of the following categories: Social media, Video, Search, News, TV/Radio, Music, Games, Family/Lifestyle, E-commerce, Fashion/Beauty, Travel, Cooking/Gastronomy, Home/Garden, Property, Banking/Finance/Insurance, Automotive
  • Summary of the trends observed with the associated affinity target

Deliverable in PDF format

Monthly results, available at M+2 off the month studied.

Confidence interval calculus

Taille de l'échantillon ou d'une cible dans l'échantillon

n =

Proportion observée dans l'échantillon ou sur une cible dans l'échantillon

p =

%

Attention : ne s'applique qu'à une proportion. Le Taux Moyen est une moyenne de proportions et la Part d'audience un rapport de proportions.
Cet outil est donné à titre indicatif. Il ne saurait pouvoir s'appliquer sans autres précautions à des fins professionnelles.

Test of significance of the differences between two proportions

Permet d'évaluer si la différence entre 2 proportions est significative au seuil de 95%

Proportion

Taille de l'échantillon

Échantillon 1

%

Échantillon 2

%

Attention : ne s'applique qu'à une proportion. Le Taux Moyen est une moyenne de proportions et la Part d'audience un rapport de proportions.
Cet outil est donné à titre indicatif. Il ne saurait pouvoir s'appliquer sans autres précautions à des fins professionnelles.

En complément