Total Internet Audience in France in March 2026

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As spring approached, 41.7 million internet users visited home and garden websites and apps during the month of March.

This represents more than 7 out of 10 French people (72%).

Every day, 9.4 million people visited brands in this category.

People over 35 and those in higher socio-professional categories show particular interest in this content: 82% of those aged 35–49 and 81% of those aged 50–64 viewed it during the month, as did 80% of those in higher socio-professional categories.

The top three in the Home & Garden category reflect the diversity of players in the sector, combining classified ad platforms, e-commerce sites for brick-and-mortar retailers, and pure-play e-commerce companies.

In March 2026, 55.6 million people went online during the month, representing 96% of French people aged 11 and older. Each day, 49.8 million of them surfed the Internet. On average, French people aged 11 and older spent 3 hours and 19 minutes per day online.

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