Total Internet Audience in France in February 2026

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During the 2026 Winter Olympics, sports-related websites and apps attracted 39.5 million internet users, representing more than two-thirds of the French population (68%).

Every day, 12.1 million people visited brands in this category.

Sunday, February 8, marked by France’s first gold medal, saw a peak in traffic with 13.5 million unique visitors.

Particularly active in this universe, more than three-quarters (76%) of 35- to 49-year-olds, as well as those in higher socioeconomic categories, visited it during the month. They are also the most frequent visitors, as more than a quarter of these same groups (25%) visited it every day.

In February 2026, 55.6 million individuals connected to the Internet during the month, representing 96% of the French population aged 11 and over. Every day, 49.6 million of them surfed the Internet.

On average, French people aged 11 and over, spent 3 hours and 21 minutes per day on the Internet.

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