Thematic Focus

Explore the worlds of CanalSat, cable, ADSL and DTT

What are the behaviours and expectations of television viewers who subscribe to cable, CanalSat, and those receiving TV via ADSL or DTT?

This customised TV study, supplementary to – yet distinct from – Médiamat’Thématik, makes it possible to explore this specific realm. Zoom Thématiques helps you to make the best strategic choices with a customised study. Each client includes the questions it wishes, on the area(s) of its choosing.

Zoom Thématiques makes it possible to analyse the behaviour of television viewers, through their practices and perceptions.

  • Evaluate the notoriety and image of networks, shows and hosts
  • Measure the level of likeability and loyalty of shows and programmes
  • Identify the key areas of interest and expectations of television viewers
  • Take an in-depth look at new uses and new technologies being employed

Thematic Focus provides an analysis of the results on your strategic targets and on your group of subscribers.

Each client includes the questions it wishes, on the area(s) of its choosing. The insertion of customised questions makes it possible to obtain a very precise response to the specific concerns of each client. Thus, it is possible to quantify and qualify the television viewer’s rating of the network or a programme on the network.

Up to 2,400 individuals ages 15 and older, who subscribe to cable and/or CanalSat and/or ADSL TV and/or with DTT equipment, with a sub-sample of 800 children ages 4 to 14 years.

Interviews are conducted by telephone (CATI) with a representative sample of people subscribing to cable and/or CanalSat and/or ADSL TV and/or with DTT equipment.

Complete analysis + provision of data reporting software presenting all of the results:

  • Delivery of a study report presenting the results for the questions asked.
  • Provision of CLARA reporting software presenting all of the results.
  • Your sales contact can also present you the study's results during your meeting.

2 waves per year: in May and in November

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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