Senegal: TV and Radio audiences and Internet uses in Dakar

Médiamétrie support the Senegalese market by conducting a half-yearly survey, which are based on a sample of 1,470 people aged 15 and over living in the four districts comprising Greater Dakar.
Mediametrie is publishing the audience results for the wave of the 2nd  half of 2025 of this regular reporting-based measurement (from 21th  September to 6th October, from 26th October to 9th  November, and from 23th November to 8th December 2025) carried out with Omedia. 
This approach allows study clients to analyse the results for specific targets and per day.
This measurement aims to provide television channels, radio stations, communication agencies and advertisers with the data necessary for the advertising and editorial management of their offers.
 

Television

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Radio

During the same period, one out of two people living in Greater Dakar (46.1%) spent an average of 1 hour and 5 minutes listening to the radio every day (Monday-Friday).
The radio stations ZIK FM, RFM and WALF FM are the most listened to stations in Senegal, alone representing almost two thirds of the total radio audience (63.8%), ahead of  SUD FM and LAMP FALL FM

Internet

People living in Greater Dakar were also surveyed about their personal smartphone use. More than nine out of ten people (97.4%) own a smartphone.
Regarding Internet usage, 93.9% of the surveyed people stated that they connect to the internet almost everyday. 
The use of social networks is holding steady : 93.5% of individuals have signed up to at least one social network platform, TikTok has overtaken Facebook with 90.9% of users (versus 62.9%) followed by Instagram and X.