News
22.03.2018
Innovation : creating a Datalake at Médiamétrie
… Objective? To conduct analyses for audience measurements and for R&D purposes, by adopting the latest … needs to cross-reference a large and growing volume of TV, Internet and radio audience results. This is done for the purposes of …
Results & Studies
20.07.2023
Media in the French Overseas territories, reflections of territorial diversity
… exclusive. This difference can be explained in particular by various Internet Service Provider operators and the lack of Canal + packages in this territory. This is reflected in terms of audience share: free DTT channels achieve an 88% audience share in …
Innovations
31.10.2016
How do we measure TV across 4 screens?
… Médiamétrie provides daily TV audience results across 4 screens: television, computer, smartphone and … Media usage is evolving as people now also watch television on Internet screens. Given its scientific and technological expertise, …
Results & Studies
29.11.2023
Young People and Live Sports Boost Mobile Media Consumption
… programming is the reigning king of mobile consumption. Radio and Internet: Preferred Media for Mobility In France, over a third of audio … the car is the primary location for radio listening in terms of audience numbers, linked to professional activities: from Monday to …
Results & Studies
06.05.2025
Video in the age of ultra-connected young people
… look at Generations Z and Alpha through Médiamétrie’s behavioural and audience studies. Young people ultra-connected and over-equipped … of their video uses and their ultra-connectedness to the Internet: 99% of 15-24 year olds connect to the internet every month …
Results & Studies
17.12.2025
50-64 year olds, heavy consumers of traditional and digital media
… with heavy consumption of platforms and digital media, and even internet usage, similar to younger populations. Better equipped with media devices than average, this target audience is a heavy consumer of radio and television and a majority user … of active people frequented movie theaters, playing a role as “key audiences for French cinema.” Contrary to popular belief, people aged …
Results & Studies
14.09.2023
Monitoring changes in French people’s multimedia equipment and subscriptions is a necessity for Médiamétrie and the media ecosystem
… Temps de lecture : 3min 56s In order to carry out media audience measurements and study changes in public behaviour, Médiamétrie … equipment and service offerings . French households' access to the Internet , the multimedia equipment of these households and the services …
Innovations
21.11.2016
TV & Video audiences across all screens
… Médiamétrie reconciles its TV and Internet audience measurements for a 3 and 4-screen TV/Video …
Results & Studies
21.12.2022
Online trading of second-hand goods confirms its strength
… interested in this phenomenon, which it analyses through the Total Internet Audience measurement and the Web Observatory study. Fashion leads the …
News
26.09.2019
The challenges of digital media planning
… the market is looking to make its operations more transparent. Internet audience measurement and its corollary, internet media planning, have an …
Results & Studies
14.05.2020
The public and the media: a stronger link during confinement
… the strong link between the public and the media. As television and Internet audience measurements are automatic, they continued to operate during …
Innovations
21.11.2016
4-screen TV/Video Audiences & 3-screen Video by Brand Player
… TV/Video & 3-screen Video measure each screen’s contribution to the audience On 18 November, Médiamétrie launched on the French Tv … Each subscriber gets its audience overall and by screen (TV and / or internet screens – computer, mobile screens) through its online …