Results & Studies
06.05.2025
Video in the age of ultra-connected young people
… look at Generations Z and Alpha through Médiamétrie’s behavioural and audience studies. Young people ultra-connected and over-equipped … of their video uses and their ultra-connectedness to the Internet: 99% of 15-24 year olds connect to the internet every month …
News
05.11.2025
Hybrid & AI, the white paper that deciphers new generations of measurement faced with the media measurement challenges
… Médiamétrie. This book explores the current transformation of media audience measurement, marked by the growing integration of data and … advantages of hybridization. It allows for the measurement of smaller audiences, a crucial development in a fragmented media landscape, … Médiamétrie has already implemented several hybrid systems with Internet Global, Watch, segmented TV, and other measurements. …
Results & Studies
29.11.2023
Young People and Live Sports Boost Mobile Media Consumption
… programming is the reigning king of mobile consumption. Radio and Internet: Preferred Media for Mobility In France, over a third of audio … the car is the primary location for radio listening in terms of audience numbers, linked to professional activities: from Monday to …
Innovations
31.10.2016
How do we measure TV across 4 screens?
… Médiamétrie provides daily TV audience results across 4 screens: television, computer, smartphone and … Media usage is evolving as people now also watch television on Internet screens. Given its scientific and technological expertise, …
Results & Studies
14.09.2023
Monitoring changes in French people’s multimedia equipment and subscriptions is a necessity for Médiamétrie and the media ecosystem
… Temps de lecture : 3min 56s In order to carry out media audience measurements and study changes in public behaviour, Médiamétrie … equipment and service offerings . French households' access to the Internet , the multimedia equipment of these households and the services …
Innovations
21.11.2016
TV & Video audiences across all screens
… Médiamétrie reconciles its TV and Internet audience measurements for a 3 and 4-screen TV/Video …
Results & Studies
21.12.2022
Online trading of second-hand goods confirms its strength
… interested in this phenomenon, which it analyses through the Total Internet Audience measurement and the Web Observatory study. Fashion leads the …
Results & Studies
27.03.2024
Social media, instant messaging, emails, video conferencing… Communication in all its forms
… accounts, social media is a preferred means of communication on the Internet. According to the Web Observatory survey, the use of instant … significant role in communication » . According to the Total Internet Audience measurement 2 in France, every day, 61% of French people went …
Results & Studies
28.11.2024
From Black Friday to ultra-discounting : new dynamics in e-commerce
… websites and applications from the Top 20 e-commerce websites, the Internet audience ranking of the top twenty e-commerce websites in France. This …
Solutions
28.09.2022
Cibles Data
… Une nouvelle offre de cibles internet construites à partir de comportements de surf réels Des cibles … à partir d’un comportement digital récent, reposant sur la mesure d’audience de référence en France : Internet Global . 25 000 panélistes …
Innovations
21.11.2016
4-screen TV/Video Audiences & 3-screen Video by Brand Player
… TV/Video & 3-screen Video measure each screen’s contribution to the audience On 18 November, Médiamétrie launched on the French Tv … Each subscriber gets its audience overall and by screen (TV and / or internet screens – computer, mobile screens) through its online …
News
26.09.2019
The challenges of digital media planning
… the market is looking to make its operations more transparent. Internet audience measurement and its corollary, internet media planning, have an …