Results & Studies
20.07.2023
Media in the French Overseas territories, reflections of territorial diversity
… exclusive. This difference can be explained in particular by various Internet Service Provider operators and the lack of Canal + packages in this territory. This is reflected in terms of audience share: free DTT channels achieve an 88% audience share in …
Results & Studies
23.01.2025
TV year 2024
… to find inventive ways to stay competitive in the daily lives of internet video users, the world of video is changing more than ever. … uses, Médiamétrie has, for the past year, extended the scope of TV audience measurement and now takes into account 100% of households in … of the French National Assembly) events, the usual drop in media audiences during the summer has been halted. Among the most constant …
Results & Studies
29.11.2023
Young People and Live Sports Boost Mobile Media Consumption
… programming is the reigning king of mobile consumption. Radio and Internet: Preferred Media for Mobility In France, over a third of audio … the car is the primary location for radio listening in terms of audience numbers, linked to professional activities: from Monday to …
Innovations
31.10.2016
How do we measure TV across 4 screens?
… Médiamétrie provides daily TV audience results across 4 screens: television, computer, smartphone and … Media usage is evolving as people now also watch television on Internet screens. Given its scientific and technological expertise, …
Results & Studies
14.09.2023
Monitoring changes in French people’s multimedia equipment and subscriptions is a necessity for Médiamétrie and the media ecosystem
… Temps de lecture : 3min 56s In order to carry out media audience measurements and study changes in public behaviour, Médiamétrie … equipment and service offerings . French households' access to the Internet , the multimedia equipment of these households and the services …
Innovations
21.11.2016
TV & Video audiences across all screens
… Médiamétrie reconciles its TV and Internet audience measurements for a 3 and 4-screen TV/Video …
Results & Studies
21.12.2022
Online trading of second-hand goods confirms its strength
… interested in this phenomenon, which it analyses through the Total Internet Audience measurement and the Web Observatory study. Fashion leads the …
Results & Studies
28.11.2024
From Black Friday to ultra-discounting : new dynamics in e-commerce
… websites and applications from the Top 20 e-commerce websites, the Internet audience ranking of the top twenty e-commerce websites in France. This …
Results & Studies
27.03.2024
Social media, instant messaging, emails, video conferencing… Communication in all its forms
… accounts, social media is a preferred means of communication on the Internet. According to the Web Observatory survey, the use of instant … significant role in communication » . According to the Total Internet Audience measurement 2 in France, every day, 61% of French people went …
Solutions
28.09.2022
Cibles Data
… Une nouvelle offre de cibles internet construites à partir de comportements de surf réels Des cibles … à partir d’un comportement digital récent, reposant sur la mesure d’audience de référence en France : Internet Global . 25 000 panélistes …
Innovations
21.11.2016
4-screen TV/Video Audiences & 3-screen Video by Brand Player
… TV/Video & 3-screen Video measure each screen’s contribution to the audience On 18 November, Médiamétrie launched on the French Tv … Each subscriber gets its audience overall and by screen (TV and / or internet screens – computer, mobile screens) through its online …
News
26.09.2019
The challenges of digital media planning
… the market is looking to make its operations more transparent. Internet audience measurement and its corollary, internet media planning, have an …