News
19.11.2015
Collecting data to measure Audiences
… In TV, audience measurement has always sought to answer two simple questions: … This is how Médiamétrie was able to integrate into Médiamat the audiences for time-shifted programmes in 2011 (through personal … will begin reconciling its TV data from the Médiamat panel and its internet measurements (tablet, mobile and computer panels and video …
News
25.11.2015
Converge to a global Audience
… After Collecting data to measure audiences here is the second instalment in our trilogy of articles … innovation at Médiamétrie and its operational applications to enrich audience measurement and anticipate the changes to come. TV set, … of measurements. This method was used to produce the 3-screen total internet measurement – computer, mobile, tablet – the first results for …
Results & Studies
07.06.2018
2018 Football World Cup: Audience records in the pipeline
… in the summer of 2014. That year’s competition garnered very high audience numbers, with two matches in particular sailing in to the top … Portugal, attracted 20.8 million viewers on 10 July at 21:00 on M6. Internet viewing has increased, as a complement to TV Leaving aside …
Results & Studies
24.10.2019
Audio landscape: choice and flexibility are the order of the day!
… of 4 French people listened to the radio in the car at least once. Audiences take full advantage of the nature of radio: half of all … and finding practical information (traffic and weather). 37% of the audience listen to music programmes, 36.2% to general-interest … content include: cooking or eating (radio preferred) for 46.1% of internet users, and when having guests (music preferred) for 41.8% of …
News
05.11.2025
Hybrid & AI, the white paper that deciphers new generations of measurement faced with the media measurement challenges
… Médiamétrie. This book explores the current transformation of media audience measurement, marked by the growing integration of data and … advantages of hybridization. It allows for the measurement of smaller audiences, a crucial development in a fragmented media landscape, … Médiamétrie has already implemented several hybrid systems with Internet Global, Watch, segmented TV, and other measurements. …
News
02.06.2022
The Cloud and FinOps at Médiamétrie: cost control and agility in Audience measurement
… is developing state-of-the-art methodologies and technologies for audience measurement. In addition, occasionally unforeseen variations in … addressed the nation during the lockdowns, TV consumption and internet streaming peaked at very high rates. With the cloud, it was …
Results & Studies
06.07.2023
The environment, a concern seized upon by the media
… Estimated reading time: 10 min 3 s Both on television and on the internet, many programmes discuss the issue of the environment, a major … says “ this is really an important topic for television, and even if audiences are not comparable to those for the entertainment and fiction … and climate issues. This scheduling has increased the slot’s audience. The “ Sur le front ” programme of 16 January 2023 attracted …
News
16.05.2018
New meter : technological innovation serving TV Audience measurement
… A look at the origins of an innovation that’s driving progress in audience measurement. Television audience measurement in France involves … content watched or listened to on an audiovisual platform or on the Internet. It is then compared with a complete database of the programmes …
Results & Studies
25.10.2018
2018 Football World Cup: a well-orchestrated TV victory
… the months leading up to the tournament, they had nurtured these audiences with dedicated programmes on all screens. Feedback on a … evening news brought forward to 7.15pm on match days). The Group’s internet sites and channels also altered their schedules in line with … prime time). On average, internet screens generated a 3% additional audience to the TV audience. This increased to 6% for the Uruguay vs. …
News
28.03.2018
Towards a common standard in media data in France
… billion pieces of data daily. It cross-references this data with its audience measurement panel data to obtain results that are even richer … it can qualify publishers’ cookies using data from Médiamétrie’s Internet Panel, based on statistical learning (machine learning). …
Results & Studies
06.05.2025
Video in the age of ultra-connected young people
… look at Generations Z and Alpha through Médiamétrie’s behavioural and audience studies. Young people ultra-connected and over-equipped … of their video uses and their ultra-connectedness to the Internet: 99% of 15-24 year olds connect to the internet every month …
News
22.03.2018
Innovation : creating a Datalake at Médiamétrie
… Objective? To conduct analyses for audience measurements and for R&D purposes, by adopting the latest … needs to cross-reference a large and growing volume of TV, Internet and radio audience results. This is done for the purposes of …