Results & Studies
28.11.2024
From Black Friday to ultra-discounting : new dynamics in e-commerce
… websites and applications from the Top 20 e-commerce websites, the Internet audience ranking of the top twenty e-commerce websites in France. This …
Results & Studies
14.09.2023
Monitoring changes in French people’s multimedia equipment and subscriptions is a necessity for Médiamétrie and the media ecosystem
… Temps de lecture : 3min 56s In order to carry out media audience measurements and study changes in public behaviour, Médiamétrie … equipment and service offerings . French households' access to the Internet , the multimedia equipment of these households and the services …
Results & Studies
21.12.2022
Online trading of second-hand goods confirms its strength
… interested in this phenomenon, which it analyses through the Total Internet Audience measurement and the Web Observatory study. Fashion leads the …
Results & Studies
27.03.2024
Social media, instant messaging, emails, video conferencing… Communication in all its forms
… accounts, social media is a preferred means of communication on the Internet. According to the Web Observatory survey, the use of instant … significant role in communication » . According to the Total Internet Audience measurement 2 in France, every day, 61% of French people went …
Results & Studies
30.04.2024
15-24 year olds : intensive, individual, connected media practices
… of 15–24-year-olds (which is 6.6 million young people) went on the internet every day. On average, 15–24-year-olds spent 3 hours 50 minutes … media . For example, 15–24-year-olds account for two-thirds of the audience of BeReal, the French social media app launched in 2020. The …
Results & Studies
14.05.2020
The public and the media: a stronger link during confinement
… the strong link between the public and the media. As television and Internet audience measurements are automatic, they continued to operate during …
Results & Studies
14.11.2019
Improving our understanding of online video consumption
… To support this growth, Médiamétrie has devised an innovative video audience measurement covering all screen types. In this article, we will … tablet or computer. Video has come to be an essential part of the internet and it features prominently in the browsing habits of web …
Results & Studies
12.02.2020
Using data science to optimise ad targeting
… With the increased viewing of catch-up TV, the continuous rise in internet usage and the predominance of mobile phones, TV and internet … platforms and web and mobile sites which are aimed at highly specific audiences related to the product and the requirements of advertisers. … that brings together the members of a household, with a joint audience of over 40%. It is therefore useful to know the profiles of the …
Results & Studies
20.07.2020
French people are masterfully orchestrating their digital media and entertainment practices
… of smartphones was a major change in practices by offering continuous internet access, with efforts being made to secure data and adapt the … have the ability to attract massive audiences. They are often joint audience for television: between 8 p.m. and 11 p.m., the majority of …
Results & Studies
17.04.2019
A suitable legal alternative checks the growth of piracy
… the expansion of legal video services that are meeting the needs of audiences. However, the opposite situation was observed in the field of … were on average 15.4 million “pirates” each month in France, i.e. one internet user in four. They used a computer, tablet or smartphone to … programmes, no matter which device they watched on; and the streaming audience hit a new high in 2018. Three in ten of these users downloaded …
Results & Studies
09.02.2018
JO PyeongChang 2018 : which potential ratings to expect ?
… during Prime Time Acces The 2014 Winter Olympics achieved a 20-year audience record: an average of 3.8 million viewers watched the events … share at 7:41 pm, when the results of the event were called. Female audiences establish a presence The Sochi Olympic Games attracted high … of the competition. A facility enhanced by online broadcasts On the Internet, the facility for watching live broadcasts on the francetvsport …
Results & Studies
23.06.2021
French West Indies, French Guiana and Réunion: consuming TV and radio via smartphones is well-established
… total, around 70% of French West Indians and Guianians accessed the internet on a daily basis across all devices. In Réunion, the figure was … the Digital Usage Observatory study, as well as the additional audience collection modules: Global TV and Global Radio, thus providing …