News
26.09.2019
The challenges of digital media planning
… the market is looking to make its operations more transparent. Internet audience measurement and its corollary, internet media planning, have an …
News
11.04.2023
Local TV: a new impetus, with a diverse offer
… are visible everywhere, across all devices, aimed at reaching all audiences and which carry the voice of the regions. Local media are … which is still barely invested in by local TV channels, has a strong audience base. The strength of local TV channels is their identification … also assists local TV channels with their digital presence and Internet Video measurement tests have been initiated in this regard. …
News
02.04.2020
Big Data technology driving talent at Médiamétrie
… measures to ensure business continuity through the health crisis. Audience measurement backed by agile method and cloud computing … involves producing audience measurement in television, radio, the internet and cinema, together with all the studies conducted into media, …
News
04.06.2019
Media on a local level, the power of proximity
… are likely to evolve. Through its studies on radio, television, internet and cinema, Médiamétrie paints a picture of these media … This is particularly the case of radio, as demonstrated by the audience figures from Médiamétrie’s Médialocales study. In the … cinema, the Alhambra has developed many actions with young audiences, and also offers an introduction to film making. The Méliès in …
News
15.01.2018
Let’s speak digital
… to face the challenges of the digital revolution. From the first Internet connections to an all-digital world Since the very first … gives rise to a “digital Speakers’ Corner”, with a potentially global audience! A new digital era is taking shape! In 2007, 8 out of 10 …
News
06.12.2021
Médiamétrie survey sites: people and technology
… involved setting up remote working so that quality collection of audience data could be continued. Qualified survey teams To collect data … will ensure the quality of the surveys; a quiet space and good internet connection are required. Médiamétrie and the interviewer agree …