What audiences and usages exist online for real estate? Médiamétrie answered this question on October 3, 2018 at the Rent event dedicated to new technologies in real estate.

Some of the key figures to take away were: In France, 1 out of every 3 people views a real estate website or app each month. Although 57.9% of them use a mobile to go online, 2/3 of the total time spent viewing the Real Estate category is always on a computer. In contrast to the general trend, for real estate, the app is not king: on smartphones, 72% of the time spent on real estate brands is via their mobile sites.

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In terms of profile, 36% of visitors to real estate websites and apps are upper SPC, whereas that category only forms 22% of the French population. In addition, of the internet users browsing real estate websites and apps, 10% intend to buy a property within a year and 7% intend to take out a mortgage loan in the next 6 months.

Source: Total Internet, France, Base: 2 years and over, June 2018 Copyright Médiamétrie and Médiamétrie//NetRatings

Contact: Louise Sevin, Research and Clientele Officer  - lsevin@mediametrie.fr