Filiales et participations

Nous connaître

Published on 23.10.2018

La mesure d’audience de référence d'Internet en France

Marchés tests en condition réelle et efficacité publicitaire

La mesure d’audience de la Télévision au Maroc

Results & Studies

Press release

TV Audience in France from 11th to 17th August 2025

18.08.2025

News

Press release

Médiamat continues its development by taking preview* audiences by programme into account

04.09.2024

Innovations

Watermarking - a technological innovation for television audience measurement

25.10.2016

Solutions

Targets+

06.10.2020

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

2nd sample

Dictionnaire

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