Médiamétrie wins Gold for its environmental activities

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Press release

Grand Prix de la Responsabilité des Médias

Published on 14.06.2023

At the first edition of the Grand Prix de la Responsabilité des Médias, Médiamétrie has lifted the Gold award for the “Cutting carbon footprint” category under the “Environmental commitment” section. This award recognises visible results from actions taken to reduce its carbon emissions over the past two years.

The awards ceremony was held this past Tuesday 13th June in Paris, attended by a panel of expert judges from the media world. They rewarded companies in our industry for their commitment and leading CSR initiatives.

For the past two years, Médiamétrie has been playing its part in this collective responsibility by taking concrete action to cut its carbon footprint on a daily basis. It aims to halve emissions between 2020 and 2030. For each of the last three years, the company has produced a comprehensive yearly carbon assessment (scope 1, 2 and 3 emissions) to steer unprecedented initiatives and move towards the responsible design and production of media audience measurement in France.

The focus of these activities is on the main sources of emissions, namely measurement systems combining panels and technologies with the digital processing of data:

•Use of electronic means to communicate with panellists.

•Eco-design and eco-production of our meters. The result: A tenfold reduction in energy consumption thanks to the new generation of fixed audience meters, and a hundredfold reduction for the personal portable .

•Transformation of digital resources: Médiamétrie stores and uses a billion pieces of data every day; 90% are hosted in the . Going forwards, Médiamétrie is shifting new projects and products onto low energy use processors, as well as implementing specific indicators to help oversee this energy consumption.

"Our thanks to the panel for this award which incentivises Médiamétrie's CSR commitments: we have already cut our GHG emissions by 8% compared to 2020. We know that this is just the beginning of a collective transformation that we must implement together with all of our stakeholders. Médiamétrie is uniquely placed and has a unique responsibility in the media and advertising universe. It is one that drives us to design and deliver audience measurement that is neutral, independent and committed."

Estelle Duval-Barreau, Executive Director of Médiamétrie

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