Internet Video Audience

Would you like to evaluate the overall power of your Internet video offering?Analyse the contribution of mobile screens as compared to computers?Identify the profile of Internet video users overall and by screen type?
Video is a crucial format, which is now also a multi-screen format due to the digital revolution. The Internet Video Audience study allows eStat’Streaming-tagged publishers to determine the total audience of their video content broadcast via their web player.
The Internet Video Audience particularly allows you to:
- Evaluate the general video power of a brand of player on digital screens: Computer, mobile and tablet
- Identify the profile of Internet video users in total and by screen type (computer / mobile screens)
- Help establish strategies for multi-screen advertising campaigns
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The Internet Video Audience measurement combines data from the Google and Médiamétrie Panel and site-centric measurements from the eStat’Streaming tag. |
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Results available on an interface developed by Médiamétrie:
Scope of the study:
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Results available one month after the study |
Test of significance of the differences between two proportions
Permet d'évaluer si la différence entre 2 proportions est significative au seuil de 95%
Attention : ne s'applique qu'à une proportion. Le Taux Moyen est une moyenne de proportions
et la Part d'audience un rapport de proportions.
Cet outil est donné à titre indicatif. Il ne saurait
pouvoir s'appliquer sans autres précautions à des fins professionnelles.