Internet Video Audience

Solutions

Measurement of computer, mobile and tablet video audiences

Published on 18.09.2019

Would you like to evaluate the overall power of your Internet video offering?Analyse the contribution of mobile screens as compared to computers?Identify the profile of Internet video users overall and by screen type?

Video is a crucial format, which is now also a multi-screen format due to the digital revolution. The Internet Video Audience study allows eStat’Streaming-tagged publishers to determine the total audience of their video content broadcast via their web player.

The Internet Video Audience particularly allows you to:

Evaluate the general video power of a brand of player on digital screens: Computer, mobile and tablet
Identify the profile of Internet video users in total and by screen type (computer / mobile screens)
Help establish strategies for multi-screen advertising campaigns

La mesure Audience Internet Vidéo allie les données issues du Panel Google et Médiamétrie ainsi que les mesures site-centric issues du tag eStat'Streaming.

Résultats disponibles chaque mois dans une interface développée par Médiamétrie :

Audience (mois/jour moyen)
Profil sur plus de 50 cibles
Temps par vidéo
Temps par vidéonaute
Durée d'écoute individuelle
Nombre de vidéos vues/vidéonaute
Déduplication entre les acteurs

Périmètre de l'étude :

3 écrans (ordinateur, mobile, tablette) - sites & apps
France, tous lieux - 4 ans et +
Live et Replay, éditeurs et plateformes dont les "Channels Plateforme" de YouTube (15 ans et +)

Résultats disponibles à M+1

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.