Internet Video Audience
Would you like to evaluate the overall power of your Internet video offering?Analyse the contribution of mobile screens as compared to computers?Identify the profile of Internet video users overall and by screen type?
Video is a crucial format, which is now also a multi-screen format due to the digital revolution. The Internet Video Audience study allows eStat’Streaming-tagged publishers to determine the total audience of their video content broadcast via their web player.
The Internet Video Audience particularly allows you to:
- Evaluate the general video power of a brand of player on digital screens: Computer, mobile and tablet
- Identify the profile of Internet video users in total and by screen type (computer / mobile screens)
- Help establish strategies for multi-screen advertising campaigns
The Internet Video Audience measurement combines data from the Google and Médiamétrie Panel and site-centric measurements from the eStat’Streaming tag.
Results available on an interface developed by Médiamétrie:
Scope of the study:
Results available one month after the study