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Internet Video Audience

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Measurement of computer, mobile and tablet video audiences
Published on 18.09.2019

Would you like to evaluate the overall power of your Internet video offering?Analyse the contribution of mobile screens as compared to computers?Identify the profile of Internet video users overall and by screen type?

Video is a crucial format, which is now also a multi-screen format due to the digital revolution. The Internet Video Audience study allows eStat’Streaming-tagged publishers to determine the total audience of their video content broadcast via their web player.

The Internet Video Audience particularly allows you to:

  • Evaluate the general video power of a brand of player on digital screens: Computer, mobile and tablet
  • Identify the profile of Internet video users in total and by screen type (computer / mobile screens)
  • Help establish strategies for multi-screen advertising campaigns

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The Internet Video Audience measurement combines data from the Google and Médiamétrie Panel and site-centric measurements from the eStat’Streaming tag.

Results available on an interface developed by Médiamétrie:

  • Audience/Profile (on average month/day)
  • Time spent/video user
  • Number of videos watched/video users

Scope of the study:

  • 3 screens (computeur, mobile, tablet) - sites and apps
  • France, any location - 4 years and over
  • Live and catch-up, publishers and platforms including YouTube channels plateforme (15 years and over)

Results available one month after the study

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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