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Global Audio : 2021 edition available! Key insights

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Understand evolution of audio listening

Published on 05.05.2021

To which extent Audio is being boosted by digital listening?

All the answers are at your disposal in our Global Audio study

Measurement of usage right across the audio universe

Find out more about the study

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Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

More

How does 4-screen TV/Video & 3-screen Video measurement work?

Utility and affinity : How can brands stand out?

Results & Studies

Radio audience in Île-de-France : January-March 2021

Jobs at Médiamétrie

The Radio Panel, which measures radio listening behaviour, is evolving and becomes EAR > Insights

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Global Audio

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