eStat Streaming

The measurement of video and audio content consumption

How is your streaming media used?

eStat Streaming technology measures the consumption of your audio and video content in fine detail.

eStat Streaming makes it possible to analyse all the streamed content (audio, video, live, time-shifted) available on websites and mobile apps.

  • Gain access to reliable indicators on the consumption of your streaming media to produce a precise overview (logins, sessions, users, play time, etc.)
  • Identify, in real time, the content that works best
  • Analyse the most popular streams along a customised browsing path (up to 18 levels of streaming media)
  • Know the traffic on websites where content is played
  • Study the behaviour of your users to know if they watch/listen to the entire stream and understand their programme loyalty
  • Analyse the most viewed sequences, and those where your web users stop watching/listening to the stream

eStat'Streaming is a « site-centric » measurement based on a eStat Streaming tag. Scope of the study :

  • 3 screens (computer, mobile, tablet), Smart TV, game consoles, Internet router
  • Worldwide
  • Sites and apps: Live and catch-up, audio and video, with consideration of user actions on the player

Reporting of results one day later in a dedicated interface:

  • Number of streams
  • Time spent
  • Completion (% of stream viewed)
  • Analyses per programme, host, genre, OS, and so on.

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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