Discover our expertise at asi International Conferences!
Every year, asi organizes International Conferences on 2 distinct themes: Radio&Audio and TV&Video.
Held in Nice this year, this unmissable event takes place from November 08 to 10, and brings together the major players in the media industry.
For this 2023 edition, asi is highlighting Médiamétrie's expertise and its position as a key player in the fields of Radio, Audio, Television and Video.
All told, 4 conferences are led by our teams to provide a complete overview on media consumption and market trends.
A new total radio & audio measurement in France
Julien Rosanvallon, Executive Vice President Marketing & Customer Experience and Cécile Bertrand, Audio Research Director at Médiamétrie will shed a light on Radio & Audio measurement in France.
11/08/2023 at 11:20am
Towards sustainable audience measurement
Estelle Duval-Barreau, Executive Director Strategy & Transformation will honor sustainability.
11/08/2023 at 03:20pm
A new TV currency in France on all screens, all locations and platforms
Julien Rosanvallon, Executive Vice President Marketing & Customer Experience and Alexandra Simpelaere, Research and Product Marketing Director at Médiamétrie will question the TV currency.
11/10/2023 at 09:25am
Introducing hybrid measurement into nine African countries
In association with Pierre-Paul Vander Sande, SVP Advertising Strategy at Canal +, Arnaud Annebicque, Director of the International Business Development Department and Houda Bakkali, International Business Develpment Director at Médiamétrie, will reveal the value of hybrid measurement in Africa.
11/10/2023 at 10:50am
Join us in Nice from November 08 for a detailed look at our expertise!
To learn more about asi's Radio&Audio conferences, click here.
To learn more about asi's TV&Video conferences, click here.
Test of significance of the differences between two proportions
Used to assess whether the difference between 2 proportions is significant at the 95% threshold
Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.
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