Cross Media

Brand audience and the behaviour of the general public, all media types combined

Cross Media is a study developed through a partnership between Mobimetrie, ACPM and Médiamétrie, which measures the audience of brands and behaviours on all media types combined

  • Know the behaviour of cross-media audiences
  • Help the media to view their performance, all media types combined
  • Provide advertisers and their consultants with a strategic analysis and evaluation tool focused on multimedia behaviours

The Cross Media solution consists of a blend of audience results from first-rate studies via a special “hub” survey.

Blending principle:

  • Comparison of results from first-rate media studies from Mobimetrie, ACPM and Médiamétrie with data from the HUB
  • The entire blending process is produced by Médiamétrie and its partners, and makes it possible to identify the consumption habits of published media

 

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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