Cinema Advertising Tests

Evaluate the potential and recognised effectiveness of an advertising campaign at the cinema

What is the potential for a campaign before its distribution across theatres? How effective was it post-distribution? 

Advertising time in cinemas is a special opportunity because of its unique immersive and recall power. Médiamétrie advertising tests will guide you in your advertising choices, up- and downstream of distribution of an ad to theatres.

The Cinema Advertising Tests study evaluates the potential and recognised effectiveness of an advertising campaign at the cinema

  • Arbitrate between several creative projects for greater effectiveness over your core target
  • Establish a campaign assessment to optimise your budgets
  • Validate affinity with your consumer targets
  • The Pre-post Cinema Advertising Tests study relies on one or more samples of cinema-goers interviewed online, targets via access panels
  • The cinema viewer target is defined according to the framing study - the 75,000 Cinema - that sets quotas per target in order to be representative.
  • The first overall results are delivered 24 hours after closing fieldwork, and the final summary 7 days afterwards

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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