Cinema Advertising Tests
Evaluate the potential and recognised effectiveness of an advertising campaign at the cinema
Published on 18.07.2018
What is the potential for a campaign before its distribution across theatres? How effective was it post-distribution?
Advertising time in cinemas is a special opportunity because of its unique immersive and recall power. Médiamétrie advertising tests will guide you in your advertising choices, up- and downstream of distribution of an ad to theatres.
The Cinema Advertising Tests study evaluates the potential and recognised effectiveness of an advertising campaign at the cinema
- Arbitrate between several creative projects for greater effectiveness over your core target
- Establish a campaign assessment to optimise your budgets
- Validate affinity with your consumer targets