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Médiamétrie is supporting the Cameroonian market by conducting a half-yearly survey based on a sample of 1,536 people aged 15 and over living in à Yaoundé and Douala.

Médiamétrie is publishing the audience results for the 2nd half of 2023 for this reporting-based measurement, which it carried out with its partner Omedia from 1 October to 16 October, from 29 October to 13 November and from 26 November to 11 December 2023.

This approach allows study clients to analyse the results for specific targets and per day.

This measurement aims to provide television channels, communication agencies and advertisers with the data necessary for the advertising and editorial management of their offers.

Television

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Internet

65.5% of those surveyed said they had logged in to the Internet the day before.

Social media use remains high, with 84% of individuals registered on at least one social media network; Facebook still leads the way followed by Instagram, TikTok and then X (formerly Twitter). Of those registered on at least one social media network, 63.7% report using it almost every day.