MediaMetrie

The Future of Brands Paris will take place on 10 December 2025 from 8:30 a.m. to 1:00 p.m. at the Les Echos Le Parisien Médias Auditorium.

 
This year's edition will focus on a central theme: ‘AI: the new era for brands?’

How artificial intelligence is profoundly redefining brands, content, creativity and organisations.
At a time when AI is transforming the marketing, media, creative and customer relations professions, brands must rethink their strategies to combine performance, innovation and responsibility.
What are the real benefits of AI? What are its limitations? How can it be integrated into processes in a practical way?

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Hub France IA is organising its annual SHIFT AI conference on 10 December 2025 at CNIT La Défense in Paris.

This event brings together the artificial intelligence ecosystem to discuss the major challenges of today. The round table entitled ‘Adoption and impacts of AI within large groups’ will be moderated by journalist Fabrice Deblock and will bring together BNP Paribas, Société Générale, Engie and Médiamétrie. 

Aurélie Vanheuverzwyn, Executive Director of Data & Méthods at Médiamétrie, will share her expertise and vision.

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From 19 to 22 May, the 14th International Francophone Symposium on Surveys will take place in Vannes, Morbihan.

This symposium will be an opportunity to review practices and research in various areas of survey methodology.

The event will bring together researchers and professionals from public and private organisations involved in the design, implementation or use of surveys. The topics covered will be rich and diverse, with concrete applications in political and social sciences, marketing, health and life sciences.

Yannick Carriou, CEO of Médiamétrie, will deliver the closing address at this 14th conference.

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