29 - 29 January 2026
The Strategies Conference will be held on 29 January 2026 in Paris.
Entitled ‘Catch me if you can: new advertising levers to capture attention’, it comes at a time when consumers' attention is increasingly sought after and fragmented. The conference will analyse attention as a new ROI and question the real effectiveness of current advertising channels, the role of creativity in brand memorisation and new tools for measuring attention.
A round-table discussion, organised from 9.30am to 10am, will bring together several experts from the sector. Julien ROSANVALLON, Deputy Chief Executive Officer, will share his expertise and contribute to the discussions on these key issues.