Results & Studies
02.02.2018
TV viewers consider a vast amount of television programmes and Internet content to be entertainment
… Variations in consumption are a clear reflection of this approach. Audiences aged 4 years and over spend 55% of their time following … 7% to reviews. Kids are huge fans Entertainment, accessible to a wide audience, thus brings together all segments of the public. But which … 51% of their viewing time to entertainment. Videos are a hit on the Internet Entertainment is also widely watched on the Internet. It is …
Results & Studies
18.03.2026
Milan-Cortina 2026: A record-breaking Games for the French Team… and for the audience
… the ability of major sporting events to bring together a wide audience. Thanks to the absence of a time difference, the athletes’ … viewership figures, this edition also illustrates the evolution of audience measurement: home internet screens and out-of-home consumption now fully contribute to the …
Results & Studies
05.09.2024
Music and media: strong public enthusiasm for a wide range of offerings
… fond of music, and almost the entire population listens to it. Radio, internet and television play an essential role in disseminating music, through very diverse offerings, to a range of audiences. How do listeners listen to music? On what media? What are … Médiamétrie examines these practices through its behavioural and audience studies. Music listeners are eclectic in their habits Music …
Results & Studies
16.07.2026
One Broadcast, Many Lives: How On-Demand Consumption Is Transforming the Media
… they extend the reach of content, diversify touchpoints with audiences, and adapt to increasingly fragmented lifestyles. Studies by … But it is no longer the only time when content reaches its audience. On television, previews allow viewers to discover a program … 94% of households will own at least one screen connected to the Internet . Conditions for accessing on-demand content have never been …
Results & Studies
16.10.2025
Women's sports : is the Audience there?
… a number of factors need to be taken into account when analysing the audience figures for such events, including the location of the host … including those without a television set, and the audience on home Internet screens. 2025 Women's European Football Championship For …
News
27.11.2025
Audience measurement is enhanced by data and artificial intelligence
… 5 minutes In a world where screens and media offerings are plentiful, audience practices are increasingly scattered and reflecting their … more complex. In order to continue to accurately reflect what audiences are watching and listening to, media audience measurement is … Aurélie Vanheuverzwyn explains: Médiamétrie's panels—Médiamat and Internet Global in particular —form the essential foundation of the …
Results & Studies
30.09.2021
The online audience of influencers: an active and creative community
… these channels. A quarter of web users follow an influencer on the Internet Influencers now play an important role and seem to be present … – April to June 2021 – All rights reserved - Médiamétrie … The online audience of influencers: an active and creative community …
Results & Studies
20.11.2024
Radio, television, internet: what morning media habits do people have in France ?
… is not television's prime time, there is nevertheless a large morning audience. In the first half of 2024, almost 10 million French people … (Altice Média Group) in the first half of 2024. In the morning, peak audiences on 24 hour news channels are reached at 9:42 a.m., when more … Sunday morning is traditionally given over to religious programmes . Internet : social media tops the list in the morning The Internet also …
News
28.04.2021
Panels – the bedrock of Audience measurement
… representative panels of individuals – be they viewers, listeners or internet users – are the cornerstone of audience measurement. In the age of Big Data, panels have an even more … play since they provide invaluable insights into the profile of media audiences, as well as a reflection of a market as a whole. Médiamétrie …
Solutions
15.06.2023
Bilan de campagne Internet - Nielsen DAR
… quotidien, un essentiel sur le marché Avec l'ascension fulgurante d'Internet au cours des dernières années, le consommateur est de plus en … dites digitales prennent différents visages en fonction de l'audience ciblée. Il est donc nécessaire aujourd'hui de mesurer la …
Results & Studies
19.10.2023
Night-time in the Media: Television, Music, Social Media
… midnight, known as the "night-time," has its specific programming and audience practices. Some trends include a strong presence of television, … takes place outside the home in the evening, primarily while driving. Internet for Communication and Entertainment An average of 27.9 million …
News
27.01.2015
A new hybrid Audience measurement for television
… After the mobile internet audience measurement launched in 2010, then the hybridization … data in 2012, Médiamétrie developed a new hybrid measurement for TV audiences of special-interest channels. It's an innovative method …