Results & Studies
20.04.2022
TV, Internet and social media, radio: the French are fanatical about news
… and regional news: in the fourth quarter of 2021, nearly 2 out of 5 internet users (38.6%) followed these stories. Next in line were small news items with 1 in 3 Internet users following these (33.6%), ahead of health news (32.3%), …
Results & Studies
02.02.2018
TV viewers consider a vast amount of television programmes and Internet content to be entertainment
… Variations in consumption are a clear reflection of this approach. Audiences aged 4 years and over spend 55% of their time following … 7% to reviews. Kids are huge fans Entertainment, accessible to a wide audience, thus brings together all segments of the public. But which … 51% of their viewing time to entertainment. Videos are a hit on the Internet Entertainment is also widely watched on the Internet. It is …
Results & Studies
05.09.2024
Music and media: strong public enthusiasm for a wide range of offerings
… fond of music, and almost the entire population listens to it. Radio, internet and television play an essential role in disseminating music, through very diverse offerings, to a range of audiences. How do listeners listen to music? On what media? What are … Médiamétrie examines these practices through its behavioural and audience studies. Music listeners are eclectic in their habits Music …
News
04.09.2024
Médiamat continues its development by taking preview* audiences by programme into account
… Starting on 10 September, Médiamat will include preview audiences by programme. This enrichment marks the culmination of a major audience measurement transformation plan, in line with the evolution of … whatever the device, then, in January 2024 of audiences achieved on internet devices at home, including in households without a television, …
Results & Studies
20.11.2024
Radio, television, internet: what morning media habits do people have in France ?
… is not television's prime time, there is nevertheless a large morning audience. In the first half of 2024, almost 10 million French people … (Altice Média Group) in the first half of 2024. In the morning, peak audiences on 24 hour news channels are reached at 9:42 a.m., when more … Sunday morning is traditionally given over to religious programmes . Internet : social media tops the list in the morning The Internet also …
Results & Studies
06.05.2025
Video in the age of ultra-connected young people
… look at Generations Z and Alpha through Médiamétrie’s behavioural and audience studies. Young people ultra-connected and over-equipped … of their video uses and their ultra-connectedness to the Internet: 99% of 15-24 year olds connect to the internet every month …
Results & Studies
30.09.2021
The online audience of influencers: an active and creative community
… these channels. A quarter of web users follow an influencer on the Internet Influencers now play an important role and seem to be present … – April to June 2021 – All rights reserved - Médiamétrie … The online audience of influencers: an active and creative community …
Results & Studies
19.10.2023
Night-time in the Media: Television, Music, Social Media
… midnight, known as the "night-time," has its specific programming and audience practices. Some trends include a strong presence of television, … takes place outside the home in the evening, primarily while driving. Internet for Communication and Entertainment An average of 27.9 million …
News
28.04.2021
Panels – the bedrock of Audience measurement
… representative panels of individuals – be they viewers, listeners or internet users – are the cornerstone of audience measurement. In the age of Big Data, panels have an even more … play since they provide invaluable insights into the profile of media audiences, as well as a reflection of a market as a whole. Médiamétrie …
Solutions
15.06.2023
Bilan de campagne Internet - Nielsen DAR
… quotidien, un essentiel sur le marché Avec l'ascension fulgurante d'Internet au cours des dernières années, le consommateur est de plus en … dites digitales prennent différents visages en fonction de l'audience ciblée. Il est donc nécessaire aujourd'hui de mesurer la …
Results & Studies
23.01.2025
TV year 2024
… to find inventive ways to stay competitive in the daily lives of internet video users, the world of video is changing more than ever. … uses, Médiamétrie has, for the past year, extended the scope of TV audience measurement and now takes into account 100% of households in … of the French National Assembly) events, the usual drop in media audiences during the summer has been halted. Among the most constant …
News
09.11.2022
Audience measurement and media surveys: strengthening security and protecting personal data
… concern the protection of individual data and information security. Audience and survey data require the greatest vigilance from … purpose, it collects personal data from panellists, interviewees, Internet users, whether it is their name, telephone number, cookie , …