Results & Studies
05.09.2024
Music and media: strong public enthusiasm for a wide range of offerings
… fond of music, and almost the entire population listens to it. Radio, internet and television play an essential role in disseminating music, through very diverse offerings, to a range of audiences. How do listeners listen to music? On what media? What are … Médiamétrie examines these practices through its behavioural and audience studies. Music listeners are eclectic in their habits Music …
Results & Studies
20.11.2024
Radio, television, internet: what morning media habits do people have in France ?
… is not television's prime time, there is nevertheless a large morning audience. In the first half of 2024, almost 10 million French people … (Altice Média Group) in the first half of 2024. In the morning, peak audiences on 24 hour news channels are reached at 9:42 a.m., when more … Sunday morning is traditionally given over to religious programmes . Internet : social media tops the list in the morning The Internet also …
News
04.09.2024
Médiamat continues its development by taking preview* audiences by programme into account
… Starting on 10 September, Médiamat will include preview audiences by programme. This enrichment marks the culmination of a major audience measurement transformation plan, in line with the evolution of … whatever the device, then, in January 2024 of audiences achieved on internet devices at home, including in households without a television, …
Results & Studies
30.09.2021
The online audience of influencers: an active and creative community
… these channels. A quarter of web users follow an influencer on the Internet Influencers now play an important role and seem to be present … – April to June 2021 – All rights reserved - Médiamétrie … The online audience of influencers: an active and creative community …
Results & Studies
19.10.2023
Night-time in the Media: Television, Music, Social Media
… midnight, known as the "night-time," has its specific programming and audience practices. Some trends include a strong presence of television, … takes place outside the home in the evening, primarily while driving. Internet for Communication and Entertainment An average of 27.9 million …
News
28.04.2021
Panels – the bedrock of Audience measurement
… representative panels of individuals – be they viewers, listeners or internet users – are the cornerstone of audience measurement. In the age of Big Data, panels have an even more … play since they provide invaluable insights into the profile of media audiences, as well as a reflection of a market as a whole. Médiamétrie …
Solutions
15.06.2023
Bilan de campagne Internet - Nielsen DAR
… quotidien, un essentiel sur le marché Avec l'ascension fulgurante d'Internet au cours des dernières années, le consommateur est de plus en … dites digitales prennent différents visages en fonction de l'audience ciblée. Il est donc nécessaire aujourd'hui de mesurer la …
Results & Studies
06.05.2025
Video in the age of ultra-connected young people
… look at Generations Z and Alpha through Médiamétrie’s behavioural and audience studies. Young people ultra-connected and over-equipped … of their video uses and their ultra-connectedness to the Internet: 99% of 15-24 year olds connect to the internet every month …
News
09.11.2022
Audience measurement and media surveys: strengthening security and protecting personal data
… concern the protection of individual data and information security. Audience and survey data require the greatest vigilance from … purpose, it collects personal data from panellists, interviewees, Internet users, whether it is their name, telephone number, cookie , …
News
27.01.2015
A new hybrid Audience measurement for television
… After the mobile internet audience measurement launched in 2010, then the hybridization … data in 2012, Médiamétrie developed a new hybrid measurement for TV audiences of special-interest channels. It's an innovative method …
Results & Studies
08.01.2018
OTT Services – A public in love with content
… This concerns VOD/SVOD, video platforms on the internet, dedicated applications such as MyCanal or MOLOTOV via a Smart … is much higher (13%). How can these practices be integrated into the audience measurement ? Médiamétrie has been measuring time-shifted …
News
31.01.2019
Innovations and media Audience measurement
… momentum in innovation offers so many opportunities to enrich media audience measurement. Médiamétrie conducts a great deal of R&D in these … measurement will be to systematically seek to enrich the panels with internet site visit data derived from tags or connection logs. This …