Image

Every day, 38.5 million French people aged 13 and over listen to the radio. This audience, measured in the EAR > National survey, takes into account all listening platforms, including those dedicated to radio and digital devices.

The EAR > Global Radio module allows for the analysis of digital radio listening behaviors.

Every day, 10.4 million people listen to the radio on digital media, which represents 18.5% of the population aged 13 and over. The radio gains 788,000 daily listeners in 1 year on digital platforms.

This growth in radio listening on digital media is driven by mobile phones, which are used by 6.9 million people every day. Among other media, voice-controlled speakers attract 1.5 million listeners every day, neck and neck with the computer, chosen by 1.4 million listeners.

Image

Listening to the radio on digital media is particularly popular among 35–59-year-olds (23.7%, of them listen to the radio every day on digital media, +1.6 points in 1 year), people in the upper socio-professional categories (25.1%, +1.2 point) and residents of the Greater Paris Region (22.7%, +1.6 point).

Listening to radio on digital devices is attracting an increasingly broad audience, with an increase in the number of people from lower socio-professional backgrounds (16.7%, +1 point) and the over-60s (14.6%, +1.5 point).

On digital devices, the listening time was 2 hours 28 minutes on average per day and per listener.

In total, these 10.4 million listeners on digital media contribute 24.5% of radio's listening volume, versus 22.7% last year.

Image