Unstructured Data

The raw dataset, with no predefined formats. These data are not yet archived in the company’s storage structures. They can be text data (e-mails, text documents, instant software messages, etc.) or even multimedia elements (audio files, videos, JPG images, etc.).
Thus, this unstructured data can turn out to be extremely useful, especially for any relationship marketing or customer relationship management activities. Indeed, this data can help to analyse interactions with customers and subsequently improve your processes.