Exit Survey

Your film was just released. What do the first viewers think of it? Who are they? Specific systems to answer these questions and best prepare your film's continuation.

L'Exit Survey helps you to get cinema audiences about a specific film with specific features

  • Prepare for the DVD release of a film
  • Optimise the support campaign for a film in theatres
  • Identify the debut strategy for a film in theatres, within the context of a franchise
  • On-site study conducted at three cinema theatres: Paris / Suburbs / Countryside
  • Self-administered questionnaires on 2 to 3 shows at each cinema
  • Report in electronic format (Excel, Power Point). Excel Files
  • Possibility to write the report and files in English
  • Ad hoc study, generally conducted on the first Saturday of the film’s cinema debut, the results of which are delivered as early as Monday

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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