Audiences and Results Radio

Audio: A Daily Choice for 83% of FrenchPeople

In a world where media options have never been more abundant, audio continues to hold a unique place. Radio, Podcasts, audiobooks, and music Streaming Streaming A technical method of digitally transmitting data to enable the playback of a continuous flow of video and audio material. Unlike terrestrial or satellite TV broadcasting, this technology requires a two-way network (internet) to send periodic requests to the streaming server in order to receive video or audio micro-files. Find out more : audio is at the heart of French people’s lives. It accompanies them from the moment they wake up until they go to bed, generates massive usage, and fosters a relationship with its audiences that is unusually intense, deliberate, and engaged. 
This new edition of L’Année Audio highlights a universal medium medium In the broad sense, any means of communication that could convey an advertising message. This is also the name given to various components of a media: TV networks, radio stations, press titles, etc. Find out more that accompanies the French every day, regardless of their age, habits, or listening preferences.

Massive consumption, driven by radio

On a daily basis, 83% of the French listen to audio content. This applies to all generations, starting with the youngest: nearly 9 out of 10 15- to 24-year-olds listen to audio every day.
In this universe that is constantly expanding, radio plays a key role: it accounts for more than half of all audio listening time (53%), ahead of music Streaming (34%). This position translates into an exceptional audience audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more : two-thirds of French people (66%) listen to it every day, and 96% every month. Each listener listener Someone who is listening to a radio station, an aggregate of stations or a coordination; this generic term can also be used for television (however, its preferred term is "TV viewer"). Find out more spends an average average The average is one of the most important statistical indicators for a set of numbers. By default, it is the arithmetic mean, calculated by adding the values in the set and then dividing that sum by the number of values. Find out more of 2 hours and 47 minutes per day listening to it. Radio also remains the go-to medium for major collective events: every morning at 8 a.m., it draws nearly 12 million listeners, including 7 million who tune in to a morning news program on a national station.

Listeners who tailor their own audio experience

Audio allows everyone to tailor their experience to their preferences, life circumstances, and interests. Over the course of a day, listeners now devote 53% of their listening time to on-demand content and 47% to live content. Far from being at odds, these usage patterns complement each other: 77% of listeners combine live and on-demand offerings over the course of a month.
This complementarity is evident across the entire audio universe universe All the statistical units from which a survey sample is drawn. When these units are people, the universe is termed a population. Find out more : Over the course of a month, 79% of listeners combine digital digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more and offline offerings, 78% combine music and spoken-word content, and 67% use both free and paid offerings. 
Audio is also pushing its boundaries: 47% of daily Podcast Podcast Audio programme in the form of episodes or series available online for listening on demand. This terminology comes from the contraction of the words Ipod and Broadcast... Find out more listeners say they often choose the video version of this content, a sign of the rise of hybrid consumption patterns where sound is increasingly paired with video.

A medium medium In the broad sense, any means of communication that could convey an advertising message. This is also the name given to various components of a media: TV networks, radio stations, press titles, etc. Find out more that fosters engagement and loyalty

Because it is a chosen medium, audio creates a particularly strong connection with its audiences. Radio remains a medium of habit and loyalty: on average average The average is one of the most important statistical indicators for a set of numbers. By default, it is the arithmetic mean, calculated by adding the values in the set and then dividing that sum by the number of values. Find out more , listeners tune in 13 out of 20 workdays per month. 
Podcasts are seeing steadily rising engagement: nearly one in two French people (48%) listen to them every month, an increase of 9 percentage points over three years. This engagement is also reflected in listening habits: 68% of listeners do not skip sections, and 77% do not speed up playback. 
Another sign of this engagement: paid subscriptions are on the rise and now account for 25% of audio listening time, an increase of 4 percentage points over three years.
Finally, music drives engagement among younger listeners. 86% of the audio listening time among 15- to 24-year-olds is devoted to music.