MediaMetrie

Presse et Médias au Futur returns on 2 and 3 December at the Newcap Event Centre, Paris XV.

In a context where information usage is evolving at a rapid pace, this event is a must-attend for anyone looking to anticipate changes in the sector. 

Julien Rosanvallon,  Deputy Managing Director of Médiamétrie, will speak at the round table dedicated to these issues, alongside industry experts. Together, they will explore key questions:
•    Is news competing with other media, or with all undifferentiated content?
•    Can AI be a useful simplification tool without killing reading? 
•    How can we reinvest ‘available brain time’ in the face of random flows?

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The second edition of Morning Talk will take place on 5 December at 8:30 a.m.

The topic for this morning is: ‘TV vs. Influence: the metrics war’.

This second edition promises to be rich in discussion and concrete perspectives, with the same ambition as always: to take the time to discuss, understand and imagine the communication of tomorrow. Around the table, experts, brands and creatives will share their visions, experiences and figures in an attempt to answer the question at the heart of the debate: can TV and influence really be compared?

Julien Rosanvallon will be speaking at this event.

The Future of Brands Paris will take place on 10 December 2025 from 8:30 a.m. to 1:00 p.m. at the Les Echos Le Parisien Médias Auditorium.

 
This year's edition will focus on a central theme: ‘AI: the new era for brands?’

How artificial intelligence is profoundly redefining brands, content, creativity and organisations.
At a time when AI is transforming the marketing, media, creative and customer relations professions, brands must rethink their strategies to combine performance, innovation and responsibility.
What are the real benefits of AI? What are its limitations? How can it be integrated into processes in a practical way?

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Hub France IA is organising its annual SHIFT AI conference on 10 December 2025 at CNIT La Défense in Paris.

 This event brings together the artificial intelligence ecosystem to discuss the major challenges of today. The round table entitled ‘Adoption and impacts of AI within large groups’ will be moderated by journalist Fabrice Deblock and will bring together BNP Paribas, Société Générale, Engie and Médiamétrie. 

Aurélie Vanheuverzwyn, Executive Director of Data Science at Médiamétrie, will share her expertise and vision.

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