4-screen audience measurement: Médiamétrie stands out at the ASI conference
The new DAR standards over 4,000 campaigns to compare their performances “Making four-screen measurement fit for purpose”.
That was the title of the presentation delivered by Médiamétrie in front of the audience measurement specialists from around the world who were gathered at the ASI Conference in Athens on November 9, 2018.
For sharing his vision to make 4-screen television measurement the benchmark via the evolution in media planning, Julien Rosanvallon, Director of the TV & Online Department won the Tony Twyman Award for the most outstanding paper. .
Test of significance of the differences between two proportions
Used to assess whether the difference between 2 proportions is significant at the 95% threshold
Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.
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